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I joined International MBA in 2011. Coming from a legal background, an MBA was a quick way to change direction.
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I want a business career (prefer entrepreneur rather than manager). And I want to quickly find a career path to move to the US (I’m from Italy).
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Fast forward to 2013, when after finishing my MBA, I got a job as an analyst in California with a focus on corporate finance and business strategy.
But instead of becoming an entrepreneur, I was anchored in a stable career path where, just like in the military, I had to take a few simple steps and wait a few more years to move up the ranks.
Fast forward four years since starting my MBA and three years into my new life in California. The career I pursued through my MBA did not satisfy me.
That’s not why I joined MBA. So I quit, moved back to Italy and started my own digital company (a lot happened in between when I moved to NYC for a few months, but to cut things short, let’s skip that part for now).
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I imagine that most of what I learned in business school, while very useful, was for a linear corporate career path.
As a digital entrepreneur, I don’t need them. So I had to go back to studying on my own, experimenting a lot and learning a lot of new things from scratch in the process.
To make it interesting, I also joined a high-tech startup in 2016, where I still lead the business unit.
This is a real journey into the business world and a set of resources that I have studied hard over the years to help you succeed in the uncertain business world.
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FW is not about quick business education per se; It is a minimum dose of business education that leads to action and not to paralysis;
About original and independent research, the result of thousands of hours of analysis, study and critical thinking.
The name may mislead you into thinking you’ll learn everything you need to know in four weeks.
Instead, it’s a concept about going on a journey where you can learn and apply advanced business concepts in the real world in a matter of weeks.
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Personally, it took me years to learn some of the concepts I cover in this blog, and often the transition involves forgetting things that are no longer important or never were.
The real world is very important. Things that work in one context may not work, or worse, be disastrous in a new context and environment.
That’s why I try to remain anonymous. There are many tools, frameworks and methodologies that you can use, but each should be determined based on the environment you are in.
However, the process is important. This procedure is specified because it helps you quickly understand the context.
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When I fully focused from my previous career to building a digital business in 2015, I realized that the education I received in my MBA did not contribute much to building a digital business.
So I started documenting my new journey and, while building my own business, thought about building resources for the business schools I wanted to attend.
As I release more content into the world, I can gather feedback on whether or not the resource will be valuable to other learners in the real world, and that’s what drew me in and continues to drive me forward.
When I hear people posting about how they work with resources; how they started their business; How they make a career transition or start a new role gives me satisfaction and joy.
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In order to continue to fund my passion, research and enable more people to learn advanced business concepts, I need to be financially sustainable.
Blogs are mainly monetized through premium products (courses, books, memberships, sponsors) for people who want to increase their knowledge.
People who got free resources were very happy. People who are ready to take the next step and join our premium resource.
The business world is changing rapidly; The digital world has changed the way businesses operate and understanding these dynamics is important. That’s why I created this blog. Here I will document all the lessons I have learned over the years and make them available to you to make it a go-to place for digital entrepreneurs, executives and entrepreneurs.
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When I first started digital marketing, I came from a completely different background. A lawyer by training, after an international MBA I worked as a financial analyst at a real estate investment company. This experience taught me to look at hard numbers and dissect the balance sheet of any company to understand the business logic behind it. Once you understand how money moves, you can also understand the strategic thinking behind any business.
When I got into digital marketing, I was looking for a way to quit my 9-5 day job and be myself. The problem is that most things online are pretty useless. I quickly learned that visibility does not equal importance. However, I want to offer practical resources that anyone can use to grow their business, or at least to better understand the business world.
Later I joined a tech startup. There, I helped the company with business development from the end of 2016. One thing that has been clear to me since day one is that a solid distribution strategy is critical to the success of any business. From there I started learning all about business modeling, business strategy, distribution strategy and growth marketing.
An MBA can still be a valuable program for people looking to advance their business careers. And for ambitious entrepreneurs. However, some of the basics of an MBA program are quite risky by today’s standards.
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As the business world changes rapidly, the opportunity costs associated with enrolling in an MBA program are becoming unaffordable for many.
However, this is only part of the story – I would argue. In fact, today’s MBA programs are becoming increasingly risky for several reasons:
In this blog I will discuss about business models. And I focus more on game-changing models. It’s definitely not a distraction. For us, a modern business and educational model is self-evident. However, this model has its basis in the world that has been formed in recent decades.
Many of the modern business models that have reshaped the business world and rewritten the rules seem to harken back to earlier eras. In recent decades, centralized and closed models have dominated. New technologies finally enable the decentralization, separation and delocalization of companies, processes and teams.
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So you can learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons learned from studying technology companies is that the ability to create distributed and sustainable business models is one of the most important aspects. The more the company depends on a technological product or service, the more likely the entrepreneur is a technical person (engineer or programmer). It’s great and allows us to create amazing products. This leads to the control of the correct sales and distribution strategy, which allows the company to start quickly and become sustainable!
As a business development manager, I also focus on finding the right strategy, distribution, sales process to accelerate the growth of the digital business. It is important to never lose focus on the product and the customer’s needs. I believe that any business can achieve rapid and consistent success based on a great product experience based on customer needs and delivered through the right channels.
The community says I learned more in 90 minutes from coffee shop resources than a three-year part-time MBA
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I am very pleased with Gennaro’s excellent short flow and fruitful insight. He is a hardworking and responsive producer.
Thank you for teaching me some basic business concepts that anyone interested in business should know and the business models of companies that are shaping the world. Laura Soto Van Arnim Senior Information Security Specialist –
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