Best It Business To Start – Business engineering is a fundamental discipline built on . It combines many disciplines into one powerful subject so that you can become a much more effective business person.
In 2011, I signed up for an international MBA. With a background in law, an MBA was a quick change of direction for me.
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I wanted to start a business career (more as an entrepreneur than as a manager). And I wanted to find a fast career to move to USA (I’m from Italy).
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In 2013, after completing my MBA, I was hired as an analyst in California, after completing my MBA with an emphasis in Business Administration and Business Strategy.
But instead of becoming an entrepreneur, I was locked into a fixed career path where, like in the military, I had to take a few linear steps and wait a few more years to move up the ranks.
Fast forward four years since I started my MBA, and three years into my new life in California. The professional path I took through the MBA was not fulfilling for me.
That’s not why I did my MBA. So I quit, went back to Italy and started my own digital business (in the meantime a lot happened, like I moved to New York for a few months, but for the sake of brevity let’s skip that part for now).
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I thought most of what I learned in business school, but very useful for a linear career, in a company.
They weren’t very useful to me as a digital entrepreneur. So I had to relearn on my own, experiment a lot and learn a lot from scratch in the process.
To make things more interesting, in 2016 I also joined a high-tech startup for which I still manage the Enterprise division.
This is a real journey into business and a series of resources I’ve learned the hard way over the years to help you thrive in the uncertain business world.
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FW is not about quick business education for that matter; it is about the minimum dose of business education that leads to action rather than paralysis;
It is an original and independent investigation, the result of thousands of hours of analysis, research and critical thinking.
The name might trick you into thinking you can learn everything you need to know in four weeks.
Instead, the idea is to start a journey where, in just a few weeks, you can learn and apply advanced business fundamentals in the real world.
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Personally, it took me years to master some of the concepts I covered in this blog, and often the transition led me to forget things that were no longer relevant or never were.
The real world is very contextual. What works in one context will not work, or worse, be disastrous in a new context and environment.
That’s why I try to remain agnostic. There are many tools, frameworks and methods you can use, but each should be evaluated based on the environment you are in.
However, the most important thing is the process. The process is maintained because it helps you understand the context quickly.
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When I completely changed the focus of my previous career to building a digital business in 2015, I realized that the education I had acquired through my MBA did not help me much in building a digital business.
That’s why I set out to document my new journey, and as I went through it, I thought about creating business school resources that I wish I had when I was building my own business.
As I put more and more material out into the world, I was able to gather feedback on whether these resources might be of value to other real-world professionals, and that’s what kept me going and still keeps me going .
When I hear people posting about how they did with the resources; how they started their business; how they transitioned into a career or started a new role brings me satisfaction and happiness.
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To continue funding my passion, research and enabling more and more people to learn advanced business concepts, I needed to become financially stable.
The blog is primarily monetized through premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to the next level.
People who come are very happy with the free resources available. In the meantime, people who are ready to take the next step will join our premium resources.
Business has changed rapidly. The digital world has changed the way entrepreneurship works, and understanding these dynamics has become important. That’s why I created this blog. Here, I’ve documented all the lessons I’ve learned over the years, and as I do so, I’ve made them available to you to make this the place for digital entrepreneurs, leaders, and entrepreneurs.
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When I first started in digital marketing, I came from a completely different background. I graduated as a lawyer, after an international MBA I worked as a financial analyst in a real estate investment company. This experience taught me to look at hard numbers and analyze any company’s balance sheets to understand the business logic behind it. When you understand how money moves, you can also understand the strategic thinking behind any business.
When I first turned to digital marketing, I was looking for ways to get out of the mundane 9-5 job and be on my own. The problem was that all the things that were most visible online ended up being the least useful. I soon learned that visibility does not mean compliance. However, I wanted to provide practical resources that anyone can use to grow their business or at least better understand the business world.
Then I joined a tech startup. There, from the end of 2016, I helped the company develop its business activities. One thing that became clear to me from day one was that a strong distribution strategy is critical to the success of any business. From there I started learning everything I could about business model, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance their business careers. And for aspiring entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
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As the business world changes at a faster pace, the opportunity cost of enrolling in an MBA program has become too high for many people.
However, this is only part of the story, I argue. In fact, MBA programs today have become extremely risky for several reasons.
In this blog we cover business models. And I put a lot of emphasis on the models that change the game. To make sure there are not too many interruptions. What we accept and take for granted is the modern model of business and education. However, this model has its basis in the emerging world in recent decades.
Many modern business models that have reshaped the business world and rewritten the rules seem to harken back to an earlier era. Where centralized and closed models won in recent decades. New technologies finally enable the decentralization, dissemination and portability of companies, processes and equipment.
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So you can learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons from studying technology companies is how distribution and the ability to design a sustainable business model are critical aspects. The more the company is based on a technological product or service, the more the founders will be technical people (engineers or programmers). Although this is great and allows us to create amazing products. This can also lead to overseeing the right sales and distribution strategies that will get the business off the ground and sustainable, quickly.
As head of business development, I also focused on finding the right strategies, deployments and sales processes to accelerate digital business growth. It is important to never lose focus on the product and the customer’s needs. By finding great products built around customer needs and distributed through the right channels, I believe any business can achieve rapid and sustainable success.
Society says I learned more in 90 minutes at a resource cafe than I did in three years of a part-time MBA.
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I am in awe of Gennaro’s constant stream of great summaries and fruitful insights. He is a hard-working and sensitive producer.
Thanks to him, I learned about some basic business concepts that anyone interested in business should know, and about the business models of companies that shape the world. Laura Soto von Arnim Senior Information Security Specialist –
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