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Elizabeth Kraus has over a decade of experience building and growing business-specific digital marketing agencies and leading small and medium-sized businesses. She provides expert answers to marketing questions related to branding, content marketing, website development, email, social media and SEO.
Can You Use Gmail For Business Email
Hazel Emnace writes content for small businesses in the US, Australia, Southeast Asia and New Zealand, ranging from relevant copy to marketing tips for business owners.
How To Turn Gmail Into An Email Marketing Tool
Setting up Gmail for business email is quick and easy. First, create a Google Workspace account, then follow the instructions to connect your domain name. Create a username, then add payment information. If you don’t already have a domain name, you can purchase one from Google during account setup, or get one from another trusted domain registrar.
Want to use Gmail for your business email but don’t need another Google Workspace app? Check out nine legal ways to get a free business email address to use with the free version of Gmail.
Go to the Google Workspace landing page and click the Start Free Trial button. You will be taken to a page that will ask for your company name, the number of employees, and the region or country where your company is located. Fill out this information and click Next. On the next page, add your name, email address, and company phone number. Then click Next”.
After providing your contact information, you can map your domain name. A domain name comes after the “www” in a web address (known as a URL) and after the @ sign in your email address. For example, the domain name of this website is “.” For more information, see our article explaining what a domain name is and how to get one.
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If you have an existing domain, click Yes, I have one I can use. Enter your domain name (e.g. yourbusiness.com) and click Next.
In the following steps you can verify your domain name and allow Google access to it. To do this, go to the main page of your admin console, register your domain name and enter the Mail Exchange (MX) record that Google Workspace provides in your DNS. Follow the instructions on the Registrar Management Console home page.
If you don’t have a domain name, click No, I need one. Search for the domain name to see if the domain name you want exists. If it works, you can use it to sign in to your Gmail work email address.
Otherwise, you can enter another domain name you want, or choose one of the options that Google will create for you. If you want to get a new domain name but don’t want to get it from Google, check out these trusted domain name registration options.
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Support Tip: If you don’t already have a domain name, take your time and choose one that has a unique and memorable brand. Learn more about choosing the right domain name for your business.
Create a username and password to use as your Gmail business email address. Your username is everything before the “@” sign and your domain name (e.g. jane@jnzlaw.com, doe@jnzlaw.com, jane.doe@jnzlaw.com, j.doe@jnzlaw.com) or another e-mail address – e-mail (profile). Then click “OK and continue”.
Using a consistent username pattern across your organization keeps your corporate email address consistent and easy to organize and remember. For more tips on choosing the best username profile, check out our article on professional email ideas and examples.
Google offers a 14-day free trial, so you won’t be charged during that time, but you’ll still need to add your payment information to try the product. The project is set to the default business standard. However, you can choose to roll back or upgrade to the next project in your free trial. Click Next and complete the checkout process to use Gmail for business email.
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Using Gmail on your personal domain requires the purchase of a Google Workplace plan. It’s free for the first 14 days, after which Google will charge you based on your chosen plan. All plans are billed monthly and can be canceled at any time, so there is no obligation to enter into a long-term contract.
Here’s a breakdown of what’s included in each Google Workspace project to help you choose the best option:
Have you found the right Google Workplace project for you? Get started with Gmail for Business email with a free 14-day trial.
Setting up a Google Workspace account and your email address is just the beginning of using Google email for work. For example, you can customize your email, transfer email from other accounts, and access the full Google Workspace suite of productivity and collaboration tools.
Tip: Creating a unique email signature can help you meet expectations and guide them through the buying process. Find inspiration and ideas with the best email signature generator.
Using the professional version of Gmail offers additional management and collaboration that small businesses can benefit from. Gmail features tested include smart instructions, Google Chat and Meet delegates, and additional storage space.
Gmail makes simple tasks easier with smart suggestions. Smart Reply is a feature you can enable that routes a reply based on the email you received. Simply click and edit the sentence if you want to customize multiple answers, then click Submit. You can enable or disable Smart Reply in your Gmail settings.
Smart suggestions also include smart presses and typing. Push is Google’s suggestion to reply or follow up on old emails that you may have forgotten. Smart Compose, on the other hand, offers real-time typing suggestions when you’re composing an email. Personalized instructions are tailored to your writing style and can be turned on or off in your account settings.
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You can access Google Meet and chat with your group right from your inbox. This gives the company a central place to communicate with colleagues individually or in groups with the option of instant messaging, voice calls or video calls. Gmail’s new integrated look offers email, workplace chat, and Google Meet with certain apps integrated into the main menu.
Delegates are people you give access to your Gmail and email accounts. Delegates can view, send, reply to, and delete emails, but cannot change their passwords or settings. This is useful for those who have an assistant managing their email account or who want to assign a Gmail account to a specific group within their organization.
Google Workspace (and consequently Gmail for Business) allows users to access additional storage space for their account. Users can also select their email storage to manage Google Drive storage. To add more storage space, you can upgrade your version of the project or purchase additional workspace as an add-on.
One of the best things about using Google Business Email is that it’s easy to use. It’s easy to set up a personal email address and use Gmail for business correspondence. However, there are more reasons to consider setting up a Gmail business account, including the following pros and cons.
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Because of its popularity, most US companies have decided that Google Workspace (and Gmail) is the best choice for business email, productivity, and collaboration. By 2022, it will have 46.44% market share worldwide, but nearly 60% market share in the United States.
Gmail and Google Workspace are designed to work together. All of its features are at the start of the basic plan (unlike Microsoft 365 where some advanced features require upgrades to download the desktop software). As such, it’s also of greater value for sales teams and remote hybrid work scenarios.
Alternatively, to see whether Microsoft 365 or Google Workspace is a better solution for your small business, read our expert comparison of Google Workspace and Microsoft 365.
A business email address is a branded email address that uses your company’s domain name, as opposed to a personal email address that you might create at Hotmail or Yahoo. Email branding for businesses builds trust and brand awareness among prospects and customers. Check out this complete guide to creating a business email address, including popular ways to format a business email address.
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Gmail is a free email service on the Gmail domain (e.g. jane@gmail.com) intended for personal use. Gmail for Business is a professional version of Gmail that integrates with a Google Workspace subscription. Offers more business email capabilities and features than free services, starting at $6 per month.
Gmail is one of the best business email providers, but others may better suit your budget and business needs. The best options for business email are Microsoft 365 (best for advanced features), IONOS (cheap email hosting at $1/month), DreamHost (unlimited email and free domain hosting plans), and Zoho Mail. (Free email for up to five accounts on your domain name).
Setting up a business email address with Gmail is easy. In just a few steps, you can get branded emails your customers recognize and trust, and your Gmail business account includes access.
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