How Can Google Analytics Help My Business – 49% of companies registered in Google My Business get more than 1000 views and 59 transactions per month. Complete and accurate Google My Business listings get 7x more clicks and 70% more likely to attract visitors.
However, getting valuable search and traffic analytics from Google My Business Analytics is essential. These insights help you gain deeper knowledge of how people search for your listings and provide feedback on customer activity.
How Can Google Analytics Help My Business
However, sometimes using information is a difficult process, especially to gain valuable insights and interpret them effectively.
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To reduce your struggle, in this complete guide we discuss Google My Google Analytics, the best analytics tool of 2021 to measure insights and GMB tips to improve your Google business listing. Dive deep into management to define and find valid data and present it in action to enrich Google search results.
Google My Business is a free tool that allows businesses to use Google Maps and Google Search. Whether you’re a small business or a corporation, a coffee shop or a bistro chain, a Google My Business listing helps you get noticed online.
Adding your business to Google My Business makes your business more visible to potential customers. In addition, by tracking insights, you can gain insight into how your customers interact with your business or what they need and the type of information they want.
Get official search results that provide answers to common and frequently asked questions. It makes your business more reliable and strengthens customer relationships before they even visit your physical store.
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Any physical business or business location or office that meets the requirements for a Google Business listing. Google said it meets your company’s requirements to make “face-to-face contact with customers at a specific time.”
Of course, your business doesn’t qualify if it doesn’t have a specific location. E-commerce businesses that do not have a physical store or businesses that have a complete online presence etc. cannot be listed on GMB! Businesses must have a physical location listed on Google My Business that provides services to customers, or a location that customers can visit.
Google My Google Analytics is information about how your customers can find your information in Google searches. Apart from this, Insights also gives you information about how your interests find you on Google Maps.
Google My Business tracking statistics provide insight into how consumers decide to find you in Google searches and provide insight into customer activity. You can find all the information in a set or in a single list.
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Google My Google Analytics also provides information about local search performance, the number of information impressions you receive, site clicks, the number of calls or messages received, referral requests and more. With the help of Google business statistics, you can expand your company’s reach.
Research reveals that Google My Business Analytics analyzed 45,000,000 anonymized business records from 36 industries to help local businesses evaluate industry data.
The statistics are available in the Google My Business dashboard. You can connect your customer data to Google business data. This information includes survey results and fees.
These metrics help you analyze and understand the different ways your customers interact with your business. Let’s take a look at the importance of each GMB measure:
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One of the most important metrics you should track on Google My Business is how customers search for your business. This function provides you with information for direct search or discovery search. Findings and research results and explanations.
It shows that your search engine has clicked on your business listing on Google or seen your ad on the search engine as a branded search or as a single result from a non-branded search.
You can check this parameter by clicking or clicking on the chart on the board to see the percentage of customers who found you through discovery or direct search. On Google, 84% of searches are discoveries and 16% are direct searches.
The metric tells you how many customers are searching for your company name or location. Direct searches usually come from people who know your business or have heard about your business. Live searches return the same number of answers as live impressions.
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Search results are a metric that gives you information about customers who have searched for a product, service or category that you offer, and your business information has been displayed. The search results show common searches like “hotels near me” or “clothing stores open now” or “cafes near me” etc.
Product searches provide metrics when customers search for brands related to your company. Please note that this category only appears if your business information appears at least once in a brand search.
Note: The search graph shows how many people are searching for your business by category or name. Searches are calculated individually; Therefore, when the user makes a discovery search and follows it with a direct search, it counts as two searches, i.e. a search in each section.
Tip: Although it is not common, most of the time your business will lead to written research and your findings will come from the research that has not been completed. Often companies realize that search discovery makes up ⅔ of their business data.
Set Up & Collect Data
Optimize your non-branded keywords and make sure you implement effective SEO strategies to bring more leads to your business. Also try Google Ads to attract potential customers who haven’t found your business yet. Where can customers find your business on Google?
This is the Google My Business Insights section that gives you information about how consumers find your business using Google Maps and Google Search. You can track information whether your customers are looking for a map search or whether they found your business through a traditional Google search.
It gives you information about whether customers found your business through a Google search. In most reports, the Search View appears as “Show View”.
Like “Show on Search”, “Show on Maps” shows how many impressions your business has received using Google Maps. You can find it under “View Map” in most reports.
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Google My Business Insights calculates the total number of views of your business using Google Search and Google Maps.
To see how many customers viewed your business for a specific product and day, consider these steps:
Step 2: Hover your mouse over the date on your desktop and if you’re using a mobile device, click on the date. To enable and disable the filter, click the checkbox to the right of the icon.
Note: High traffic using Google Maps indicates that potential customers are mainly using smartphones to find your business. If the majority of comments come from Google Maps, be sure to prepare Voice Optimization (VEO), because according to statistics, 71% of customers prefer to use speech instead of writing for questions. Note that this is a view only, not a click.
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The Customer Activity Graph provides data and an overview of customer behavior after your business is listed on Google My Business. Metrics give you information about how customers actually interact with your business, and the graph is divided into different segments based on the type of activity. We emphasize customer actions:
Lead Request Count counts the number of times a potential customer has asked for a referral to your company.
The rankings are especially useful for local businesses because search results are sorted by zip code, city or state. You can use this information to improve your marketing goals in a specific area. Direction requests are displayed as “Direction activity” in most reports.
You can also determine traffic direction to identify expected sales from traffic to Google My Business data. To get data to determine the percentage of leads that click leads and actually work for your business, make sure to determine the percentage that works best for your business.
Set Up Google Analytics For Your Business
Also find out the percentage of people who bought during the visit and the total price per visit. Once you’ve chosen a number, use the following formula to calculate your expected sales based on the reviews you find on your Google My Business listing:
The website visitor meter counts the number of customers visiting your website and you can find it in the “Site Activity” report.
Call activity counts the number of times a customer calls your company. With the help of the meter, you can track the data on which day or day of the week your company receives the most calls.
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