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How Do You Advertise Your Website
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To effectively promote your business, you need to lay the foundation for your online presence and focus on getting in front of the right people quickly and effectively.
Many advertising tips recommend spending money on advertising on Facebook, Instagram or Google. But you can’t put all your eggs in the advertising basket – diversification is key to ensuring returns don’t diminish over time.
This guide walks you through 25 ways to grow your business with examples and resources to get you started.
Struggling to increase sales? Learn how to get your first sale from day one in this free training course.
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Advertising is more than just posting photos or buying ads on social media. It is a process that helps you achieve measurable success in your business. Here are nine free or low-cost ways to promote your business and increase traffic and sales.
Free traffic, as opposed to paid traffic from things like purchased ads, is often harder to come by for new sites. You can start a blog to get more traffic, but it takes time to see results. When it comes to growing your audience, guest posting gives you the opportunity to get in front of someone else. Not only will it bring traffic back to your site, but links to your site will help you in your search engine optimization.
Find bloggers who are your target audience and interact with them. Offer to write a guest post that their audience will love. Make sure the topic you are writing about is relevant to your business.
A product review is a great way to attract attention and increase sales. Instead of waiting for someone to comment on your product, use a blogger outreach campaign to get the ball rolling. You can find product reviews on sites like merchantRT1home and Buzzfeed.
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Reach out to bloggers with a relevant, relevant audience and offer to submit new products for free in exchange for an honest review. If you have a great product, they will love it and tell everyone.
While blogging is a great way to drive traffic to your business, it takes time. This is especially true if you don’t know enough about the topic you’re writing about, or if you just don’t like writing in general. One way to do this is to ask bloggers or other experts.
Find experts on a topic and ask them to add an idea, such as a tip, recipe or article, to your blog post. Then post a list of the responses you received. You’ll provide your audience with great content from real experts, and contributors will want to share your story with their readers, increasing your reach.
If you want to take your product reviews a step further and get more people to promote your product, consider starting an affiliate program. Similar to referral programs, affiliate marketing encourages other people to send traffic back to your business by offering a commission for each sale.
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Take BarkBox for example. If you look at popular dog accounts on Instagram, most of them have a Barkbox link in their bio, like @henrysworldtoday.
Finding your first partners can be difficult if you don’t have extensive brand recognition. Use an advertising campaign to find and follow up with your first few partners and get the ball rolling. Find companies that have a relevant audience and are already writing about your industry.
Gift guides are lists of recommended products or gift ideas, usually based on a holiday (like Christmas) or a person (like your dad). If you’ve ever Googled gift ideas, you’ve probably come across a few gift guides like this Valentine’s Day gift guide.
By placing your product in the right gift guides, you can increase sales and website traffic. However, joining these guides is not random and requires some effort. In most cases, business owners and marketers lobby to include their products. Contact gift guide publishers and ask them to include your product.
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Investing in professionally designed infographics is one way to increase traffic and generate leads, which is great for search engine optimization (SEO). The cost of quality infographics can vary greatly—depending on what you need and the skill level of the person you’re hiring—but it’s worth the investment.
Need an idea for an infographic? Check out sites like Visually for inspiration. Once you’ve chosen your idea, research your topic and identify the points your infographic will cover. You can give this template to a professional designer to guide you in what you want your infographic to look like (or if you’re going the DIY route, as a guide for yourself, you might want to check out tools like Canva or Piktochart. ).
Let’s say you are selling bicycles and related equipment. You can create an infographic that talks about the environmental benefits of cycling. Some points or numbers you can include in your infographic are how much is saved in fuel waste during a daily commute and compare it to the total number of car and bike owners.
This post is aimed at your target audience, but it’s so interesting that many blogs and news sites also want to feature it and link to it.
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Instead of hiring a PR firm, take charge of your own communication. If you have a great story or interesting product that people would love to write about, post it! Reach out to bloggers and journalists who follow your business and tell them what you’re up to.
PR is free and gets you in front of an audience you wouldn’t have reached otherwise. Some of my demographic is 45-50 year old men and they don’t scroll through Instagram. Mercedes Prevost, founder of Copper Bottom Swim
While it’s true that many writers are inundated with requests, they’re always looking for a good story. Make sure you target the right publications (ie don’t ask a technical writer to cover your outfit) and pitch them an interesting story to increase your success rate.
When marketing a new business, press coverage is a good way to get your name out there. Mercedes Provost, founder of Copper Bottom Swim, shares how she got free coverage for her nine-month-old brand:
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“I created a press list, a strong email and a press kit, and I started. It’s usually a two-phase email, structured around a journalistic rhythm, where the first introduces my brand and the second gives ideas that will work well with our audience.”
It was the most important publication and the largest coverage it received. PR achieved 50 sales in three days, making Mercedes a huge success as a new dealership.
Email marketing is a great way to attract and retain customers as a small business. You can ask potential customers to enter an email address on your social media profiles or e-commerce website. Email is one of the most cost-effective ways to market a new business, with an average return of $42 per dollar invested.
Once your readers sign up, you can send them promotions, product demonstrations, or content to build relationships and increase sales. Many brands like Cattached (Cat Caboodle) use email to welcome new customers.
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Consider creating automated email marketing campaigns to send you marketing messages. This is a great benefit for small business owners who don’t have a lot of time or resources to spend on marketing.
Whether you’re just starting out or dreaming of your next big campaign, this email marketing guide offers insights and ideas to help your business grow.
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Small Business Marketing Ideas
When it comes to promoting your online business, SEO is one of the best ways to increase traffic and sales over time.
The goal is to reach the first position so that when customers enter a specific keyword, they find your brand first in search engines. These customers are considered “high intent,” meaning they’re more likely to buy your products because they’re looking for something to fill a need or solve a problem.
The problem is that small businesses often don’t have the time or resources to do search engine optimization. Up? A basic placement is enough to put you ahead of your competitors.
Social media can help you promote your business to new customers, build community among existing customers, and grow your following and grow your brand. Some brands gain strength through authentic creation
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