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Online stores are becoming more and more important for consumers and small retail businesses year after year. If you don’t spend time building a sales site, even a one-page site that describes your business, you’re missing out on a lot of market share.
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Offline business owners often ask us how to build a commerce site and if they need to hire a team to build the site. In this article, we will consider this option and all others. We will also cover all the important steps you will take while going through this process.
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If you’re still unsure of the impact good retail storefront design can have, here are some facts.
In 2015, Bloomberg reported that the online retail industry grew 14.5% over the previous year. This is much more than in the entire retail sector, which recorded an increase of 1.6%. In other words, the Internet is growing faster than anyone can imagine.
There are hundreds of companies trying to get online, but most of them think they need an e-commerce agency.
Below we discuss the process of creating a website for a retail store without hiring a team of professionals, which can certainly be one of the main aspects of running a successful retail business.
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If you are wondering how to start your own retail business, you probably know that retail is one of the fastest growing sectors of the economy. The researchers found that small retailers (with 50 or fewer employees) make up 98.6% of all retail businesses. To get into this industry and set up a shop yourself, you need to know where to start.
One of the most important aspects is the creation of your website. To get started, you need to choose the best platform that suits your current needs.
Some of them are open. They are free, but require at least basic coding knowledge.
This type of solution also offers almost unlimited possibilities to personalize your online store. Since the entire code base of the software is open and public, you can modify it as you see fit.
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Some solutions are determined independently. They are more popular with people who are not as tech-savvy. It includes online store builders with essential features to help you build your ecommerce business, including a shopping cart, payment gateway, product catalog, and more.
These platforms can get you up and running fast enough to make a profit on your first day.
If you are wondering where to start your commerce site, we can recommend a solution right now. One of the most popular open source e-commerce solutions is Magento. Magento is the fourth largest e-commerce platform with 4.55% of the total market. It currently supports 204,000 websites.
Another eCommerce platform to consider is Showware. It’s a good choice for small e-commerce sites. Thanks to the intuitive management panel, the platform can be used even by people who are new to e-commerce.
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When deciding to start retailing online, you should carefully consider all aspects. Designing the cost of a retail site is a very important issue that needs to be carefully calculated. The price of developing an eCommerce website depends on the location it is based on. In this guide, we will focus on Magento and Shopware as the best options to consider.
The cost of creating a Magento website varies depending on the features and modules it will contain.
If you ask the creators of e-commerce websites how much it costs to build a website based on Shopware, you will surely get the answer that the price depends on the functionalities you want to use. On average, building a Shopware-based store can cost anywhere from $2,000 to $15,000.
Our team recommends building custom ecommerce sites because this approach helps you attract more users, expand your customer base, increase revenue, and reap other benefits. Below you will find a simple guide to creating the best websites for marketing.
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If you choose to build your own retail site, you will also need to decide where you will host your online business. Website loading speed is a key customer conversion factor for a successful online store, so choosing a fast server is very important.
In fact, it has been proven that reducing the loading speed of a website by one second can reduce the conversion rate by seven percent. Slowing your site down by three seconds or more will result in a bounce rate of around 40%.
The three most popular web hosts today are Rackspace, Cloudflare, and Amazon. When choosing the right host for your online store, pay close attention to availability and customer service.
When our clients ask us how much a storefront website costs, most of them take development costs into account. However, there are other costs involved in setting up an e-commerce site, including domain registration and hosting.
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If you already have an established business with your own brand and prominent logo, finding the perfect domain name for your e-commerce site should be easy. Think of a domain that identifies your business and is easy for customers to find.
After some thought, you should come up with a few options. It’s best to keep several options in mind, as the first choice may already be made.
Another important aspect of starting a small shop and being successful is web design. The UI (User Interface) and UX (User Interaction) of your online store should be comfortable, easy to use, and guide shoppers seamlessly through the customer journey.
If you are not yet a web designer, it is best to hire a professional to design your theme or buy one from a site like ThemeForest. When setting up an online store today, you have billions of themes to choose from, which is great for small businesses looking to save time and money. If you don’t want to develop a custom theme, you can still find one that will suit your niche.
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A call to action (CTA) is a way to encourage visitors to your website to take a specific action. The CTA, most commonly used, is an attention-grabbing design element that tells the customer to “Click Here”, “Buy Now”, “Sign Up”, etc.
It is a powerful marketing tool popular among online stores of every niche. Creating an effective CTA is the first step to quality conversations. Research shows that pages that use side CTAs increase conversions by up to 1.5%. Placing a call to action on your homepage can increase your conversion rate by up to 25%.
One of the best ways to use a CTA strategy is to drive visitors to a contact form. Asking visitors to leave an email address for information or discounts will help you build a list of potential buyers.
Search engine optimization, or SEO, is an important task for every online store. Without you, your potential customers won’t find you on Google.
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If you put enough time and energy into search engine optimization, your website will rank on the first page of Google for important keywords related to your niche. It will not only help customers find your website; It also increases the credibility of your company.
A recent survey found that the website with the highest ranking of any keyword on Google has an average click-through rate (CTR) of 36.4%. The CTR of the second page is only 12.5%.
One of the best things you can do to improve your SEO is to publish relevant content on your website. Articles, infographics and videos that your customers are likely to be looking for will attract visitors as direct links to your products.
Your online store visitors should enjoy a smooth, fast and easy journey from their first visit to the checkout screen.
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One of the most common roadblocks is the payment process. Try to make it as easy as possible for customers to pay for their purchases. If they get frustrated or blocked during checkout, they’ll just abandon their cart and go elsewhere, reducing sales. Of course, this applies to your main point.
There are many payment gateways to choose from. Some native ecommerce platforms like Shopify offer built-in payment processors. It is an easy option for online store owners without any special technical training.
Currently, the most popular payment gateways are PayPal, Dwolla, WePay and Google Wallet. We recommend that you familiarize yourself with them all and make the best choice for your market and business model.
As irritating as it may be to you, running an online store without a refund and return policy is a strategic mistake. Among other things, it may be illegal. Before opening a shop, find out what laws apply in your country and how they apply to your business.
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You can even create a dedicated page explaining your policies for customers to read about.
After double-checking the features of your e-commerce site, from the home page to the checkout process, it’s time to engage your target audience.
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