How To Get Clients As An Esthetician – You’ve finally earned your licensed esthetician diploma, passed your practical exam, and are ready to take on the world, right? After all, you want to see a return on your investment!
Now that you’ve started a new business, you’re probably responsible for building your clientele. I got it After all, you don’t have a business if you don’t have someone to help you!
How To Get Clients As An Esthetician
Frankly, attracting new business is hardly a cakewalk, especially when you lack experience. There is so much you can do… where to start?
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Got it, got it! The good news is that your training and certification will set you up for success and prosperity no matter what your line of business is!
There are several steps you can take right now to build the right infrastructure to attract your ideal customers:
Get clear on your mission as a beauty boss Customers want to work with service experts
In order for your beauty industry to appeal to the mainstream, you need to be clear about why you’re in business so you can bring your unique perspective to all your marketing communications and touchpoints.
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Be clear about who you want to serve Busy young moms may appreciate quick service or a lunch break, for example, and may be less likely to sign up for an ongoing anti-aging skin care program.
Older patrons will appreciate more time with you and may give you a chance to try the exercises you’ve learned about skin aging.
A mission statement that reflects your vision, philosophy and values will help you create a brand image that will attract the right customers who value what you do and are happy to pay for your services.
Find a local photographer to take your photos and help you become a professional and trusted expert
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Whether it’s professional casual wear or business wear, dress the way you want to look like a professional. These images should show you the best way to attract potential customers
Use these photos on your website and other online profiles such as social media and directories to create a consistent and professional image that inspires confidence and trust.
Your Website Is Your Online Store Since most customers search for local businesses online, a website can improve your local SEO and help potential customers find you.
Your website will position you as an expert, list your beauty services or other treatments, and help you connect with your community. You can also include your working hours, a list of services and where you studied
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What many beauty professionals leave on their website is their credentials Education requirements vary from state to state, so there may be a page just for you:
“Official certification” won’t matter as much once you’ve built your business, but it’s very important when you’re just starting out.
A clean, polished and easy-to-use website design creates a professional image and creates a positive first impression. If you don’t have experience with website development (which is fine!), hire someone to help you in this area
When you create a website, it’s not over If you want to improve your SEO and get more potential customers to find you, you should regularly post new, relevant and interesting content to your website.
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Get creative with your content creation! Post informative content such as blog posts, videos, product demos, facts or audio interviews and regularly update the service listing page to ensure the information is up-to-date.
After publishing new content, share it with subscribers and followers via email and social media Increases your visibility, positions you as an expert, builds trust and builds loyalty.
97% of consumers search online for local businesses Optimize your website for local SEO so more customers can find you
Make sure your website is mobile-friendly and your content is SEO-optimized Apply for Google My Business listing and fill in all the information in your profile This will show your business in the “local pack” in relevant search results
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Did you know that 86% of consumers read local business reviews before trusting a business, and an average of 10 times more than online reviews?
Posting reviews and testimonials to your website, local directories, and third-party review sites is a great way to improve SEO, meet new leads, build credibility, and increase conversion rates.
After your customers visit, send them a link asking them to write a review on Google or Yelp. You can then transfer the comments to your website Spend as your business grows because most customers only consider recent reviews
Social media is a powerful marketing tool that can help you reach a larger audience Make sure you have a strong presence on all major platforms and don’t forget to use relevant hashtags.
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If social media seems overwhelming for your new esthetics career, you may want to hire help or enroll in an online course to help you overcome this problem.
Continuing education shows that you are committed to your profession and keeps you abreast of the latest trends in the beauty industry.
Additionally, additional certifications can help you develop a career that appeals to a specific clientele. For example, if you focus on antiaging treatments, you may be able to attract older customers who may not be served by existing salons or spas in your area.
Whichever path you choose, advanced training or additional training hours are a great way to attract more clients to your new esthetics business, especially when you’re just starting out.
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When you’re just starting out, you may have more time than a customer Use this time to discover your ideal customers Business cards are created with a clear call to action to order a service from you
“Networking” doesn’t mean you have to participate in every “Networking activity” in the area Networking means meeting potential clients – connecting with them and building relationships – signing up for a yoga class, joining a hiking group or joining a local ” mom’s dating sites.
There’s no better way to get your name out there than by getting involved in your community Get involved in local events, join a chamber of commerce or support your local sports team. By participating locally in this way, you will be listed on their sponsor list or local business list
If you are interested in eyelash extension services, you can connect with a local beauty salon or spa that offers waxing or massages. Networking in the local beauty community can open doors for you A big mistake in the industry is to “play it close” instead of exploring opportunities with other businesses whose business focus is different from yours.
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Starting your own beauty business is an exciting milestone – congratulations! You are well on your way to attracting the best clients for your beauty business Don’t give up!
It’s fun to work to build your client The satisfaction you get from sharing your gift and unique vision with clients complements your talent
Want more hands-on exercises to help you build? Learn more about our sales and marketing membership program designed specifically for estheticians. Confidence is very important in and out of the treatment room Yes, we should be masters of our craft You need to know your skin type, products, ingredients to name a few, but once you have mastered all your technical skills, don’t forget that you control the #1 treatment room, you licensed professional who went to school it! Trust has to come from within and is a key factor in keeping your customers coming back
Yes, your customers want someone with skills, but they also want someone who knows what they want and how they want it. Over the last 14 years I have built a large clientele + a successful skin care studio in Los Angeles. When my clients come in they know they can trust me They know I’m honest (not just for sales) and best of all…. We have a great relationship!
How To Get More Clients As An Esthetician
As friendly as they are, they won’t let you slide if you cancel that day or are 25 minutes late. That means it’s friendly, but they also know it’s your job and how you make money.
When you show up on time, you have to keep your end of the bargain This means it’s their time, it’s their business – your time I always start with some simple questions and instructions
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