How To Get Coaching Clients Fast – As you begin your search for coaching clients, keep a few things in mind. Asking yourself a few basic questions before starting your search will greatly simplify the process. Let’s look at the 5 W’s (and 1 H’s) of finding the perfect coaching clients.
WHO are your customers? One of the most important things when it comes to finding coaching clients is to think about who they are. Is your ideal coaching client male or female? Where do they live? What profession do they work in? Trying to figure out who your ideal customer is will help you find them in the future. Whether they are in the city or the suburbs, there are many opportunities for the ideal coaching client.
How To Get Coaching Clients Fast
What are they interested in? Think in detail about your ideal coaching client. What future do they want for themselves? Do they want to join the company and have a long and successful career? Do they have their own business ideas they are trying to get off the ground? Think about what they are looking for in the future, personally and professionally.
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WHEN do they want to achieve their goals? This will be an important part of planning your coaching strategy. Does your client have enough time to plan ahead? Or maybe they want to start their career right away?
WHY do they want a coach? What is a typical situation where the coach can help them? The trainer must be able to help them deal with these types of problems. Considering some of these questions, as well as what you can bring to the table, will prepare you to express your value to the client.
WHERE can they be found? Now that you can picture your customer in your head, it’s time to start looking for them. People who need a coach can be found in many places. The Internet is the most obvious place to look. With so many opportunities available, using online resources is essential to finding clients. Another great place to look is corporate events. Harnessing the power of corporate event networking is the perfect, personal way to discover customers.
In addition to 5W, you will also want to know HOW. Let’s face it. There are many “trainers” these days. How does your coaching differ from others? Where/how did you train? Do you provide specific accountability, metrics, tools or strategies that have produced remarkable results? How do they want to be trained?
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Join a coaching community where you can become the best by learning from the best. Master new coaching skills and strategies as you grow your coaching business with automated sales and marketing training! Explore our upcoming Performance Coach Certification Course today. If you want to learn how to win clients as a life coach in 2023, you’ve come to the right place. Much has changed in recent years, and trying to find clients as a life coach today can lead you down many distracting paths that will only waste your time and money.
So I’ll clear up the confusion for you and tell you what you need to focus on to get clients fast and start building a successful life coaching business in a way that feeds your soul.
As part of our meditation facilitator training, I have the privilege of working regularly with life coaches, helping them maintain their silence and build their businesses. I personally do advertising and create content for our company. Furthermore, I watched my mother, Heather Hayward, build a 6-person coaching business, with an annual waiting list to meet her schedule, without a single ad or social media post. So I know what works and what doesn’t when it comes to getting coaching clients, and I also care deeply about your success.
That said, we have a lot to discuss, so grab a sip of coffee and let’s get started. Here’s what we’re going to talk about:
Top 7 Life Coach Marketing Strategies (go Get Those Clients!)
If you want to get your first coaching clients quickly, the simplest and most overlooked approach is the old-fashioned way: spread the word. It’s amazing how many people are trying to find life coaching clients – side by side with funnel, course building and social media – but still haven’t told anyone what they’re doing!
And word of mouth isn’t just a way to get your first life coaching client. If you are able to get extraordinary results for your clients that will make them recommend you to their friends, family and colleagues, word of mouth marketing may be the only marketing strategy you will need to use to achieve success what you desire
So, before you dive down the rabbit hole of ads, funnels, and content creation, try one of the following:
New trainers are often too shy to tell friends, family or colleagues about what they are doing. But this is a big mistake! Your existing network is probably the best way to get your first coaching clients quickly.
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Chances are you know people in the exact niche you want to help. If you don’t know people in the niche, your friends, family or colleagues will. Tell them what you do and why you do it, and I guarantee that people in your network will jump at the opportunity to work with you or refer someone to you.
While your personal network is a fantastic place to land your first coaching client, using a professional network is a great way to land long-term clients. Your massage therapist, acupuncturist, hairdresser or anyone who sees many clients on a regular basis is a potential source of many referrals. Tell them what you do, what niche you work in, and ask them to refer potential clients to you.
You can also work with another professional with an agreement to refer clients to each other, or even set up a collaborative service model where you both work with the same client.
In addition, you can create a workshop or event with another professional or in partnership with another company to gain access to a new group of potential customers. If you know how to do guided meditation, you might suggest a guided meditation class at a local yoga studio or community center.
How To Get Coaching Clients
The important thing to understand is that there are many other entrepreneurial empaths like you who would love the opportunity to help you build your coaching business, especially if the business is mutually beneficial.
If you have no direct contact with people in your niche and have a limited personal/professional network, you can go to dealer training events or seminars and build your own contacts.
If networking events aren’t your niche, how about support groups or local communities? Think of groups and events that your ideal client would attend and attend those events, meet people and tell them what you do! This strategy is a quick and very effective way to get coaching clients quickly, but it makes more sense when you are part of the niche you want to serve. Otherwise, it may not be appropriate to attend certain meetings or support groups.
So before you start creating funnels, digital marketing or social media, you need to realize that you are probably only a few calls away from your new customer. Not only is it the fastest and easiest way to get your first coaching clients, but if you get great results for your clients, it could be just what you need to build a thriving business.
How To Get Clients Fast: 15 Actionable Strategies You Can Deploy Today
Life coaches are usually shy. They like to support and help people behind the scenes rather than putting themselves in the spotlight. But you owe it to your future clients and yourself to be brave, get out there, talk, network, tell everyone what you do, and start building your business today!
Before I delve into the topic of acquiring online coaching clients through advertising, I encourage you to implement the strategies discussed in the previous section. Building a funnel and running ads is a very effective way to acquire coaching clients, but there is a lot to learn in order to be successful. And once you’ve fallen down the marketing rabbit hole, it’s easy to get sucked into spending thousands of dollars on business coaches and courses to sell feedback that will only waste your time and money.
But if you have the necessary perseverance, learning to market your coaching business can give you the ability to acquire clients on demand and move beyond the limitations of one-on-one coaching in the future.
While I won’t be able to cover everything in this article, I will cover basic strategy and point you in the right direction.
