In short, I’ve been involved in SEO for over two decades, using it to drive millions of visitors to their websites, as well as helping thousands of businesses around the world do the same through software and direct services.

At the time of writing, this blog is less than four months old, it is already on the first page of Google for many important topics, and it is getting fast traffic.

It is not enough to just get your website on the first page of Google. You need to be there for keywords that people are actually searching for, because that’s how you get traffic.

In my case, I also know that a blog post means several other related terms, many of which are on the front page and draw regular monthly traffic, including:

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And I can see from Google Search Console that this post is attracting hundreds of visitors per month for hundreds of long tail keywords.

Even though it has just passed the bottom half, it still attracts several clicks all the time.

Again, this keyword works well with many of my other front page content posts, as well as driving hundreds of visitors to the blog.

(Recommended: Find out how to get an online SEO audit report for your site so you know where you stand)

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The following is an overview of my general keyword research process, but click here to view this article in more detail.

For all the keyword tools that claim to save you time and help you do more keyword research, I’ve always preferred to get my knowledge from the horse’s mouth.

My problem has always been that such data tools rarely match what I see in Google.

For example, it may appear that a certain keyword will be difficult to rank for, but I can see directly from Google that it will be simple. Using lost data can be very costly in terms of lost opportunities.

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But if you want to use another keyword research tool because you think it works for you, you can stick with it.

What I will explain here is my personal method, which still works best for me. In fact, I would gladly pay hundreds of dollars to have someone run this exact method on thousands of keywords – the resulting data was invaluable.

Estimating how easy it will be to rank for a keyword. Once you have looked at several, you can decide which one is most effective to target.

Imagine your business is about cory catfish, and you want to attract people who are interested in cory catfish to your website.

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This column shows the level of competition for that keyword in Google Ads itself – so it shows the number of advertisers competing for that keyword.

As a quick overview, here are several examples, starting with short tail keywords, followed by long tail keywords.

, and enter it into Google Search with quotation marks around it. This will tell you the number of competing web pages that have that particular keyword on their page.

As short tail keywords go, this is pretty rare, but remember this is just an illustrative example. In practice, keyword marketing doesn’t cost much.

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Normally you would expect to have several million competing pages for short tail keywords that have a high level of marketing interest. (

This is higher than what you would normally see for long tail keywords in many competitive domains.

Using some of the techniques mentioned in this post makes it easier for your content to rank on the first page of Google for that keyword.

However, this is only a brief summary (for more information, click here ), but it should give you an idea of how to do keyword research.

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There are several other factors I look at before choosing keywords to focus on, including:

After you think of keywords to target a page, how do you improve it with these keywords so that it is, as a whole, found on the first page of Google?

The first thing to understand is that this is not an attempt to trick or trick Google into ranking on the first page.

It’s about giving that keyword real value, and helping Google understand what your page is about and protect it.

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This setting gives the visitor more weight in the results after page 2 than all other pages.

Before we go any further, think carefully about the following question, and then organize the content on the page accordingly:

How can I make my page a more useful and important resource for my keywords than all the other pages out there?

With your content, how can you help Google understand your content?

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, it helps if the URL is showing it. This doesn’t mean it has to match exactly, but it should give a useful idea.

Note that the website name comes after the page name. All of this increases click-throughs from the SERPs, helping to increase your ranking (

A high click-through rate gives Google a good indication of a keyword’s page value.

However, you should not mention a keyword that does not appear in natural language. Also, focus on providing value to the customer.

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All else being equal, the closer the keyword is to the beginning of the title, the higher it ranks.

To appear correctly in SERPs, an attractive title is probably the best and most important thing to attract clickers.

So if your keyword appears too late, it may get cut off, attract fewer clicks for keyword searches, and appear in lower rankings.

Your page title will usually be the same, if not the same, as the page title (above) and minus the website title.

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This does not mean repeating the same keyword over and over or adding it to the text when it is not correct.

– In the text, so it is clear, for bots and human visitors, what the page is about.

For blog posts, somewhere within the first two or three paragraphs is good, and the same for the last paragraph or two.

For captions and for longer posts, consider using them occasionally in other content as well.

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. Keep it simple, keep it simple, and don’t be afraid to use variations of keywords here and there that mean something similar.

I’ll talk more about images later, but in terms of keyword optimization, images are another useful opportunity to help show Google what the page is about.

Property below the HTML code to display text. It will only appear on the page if the image fails to load, or for people using a screen reader, but it’s an alternative to showing the page title to Google.

Use the property to describe your images, including keywords here and there as well as relevant language, as well as Google for round page layout.

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After the page is created and published, look for opportunities elsewhere on your website where you can link to the page using your relevant keywords and language.

For bloggers, it’s easy, because you have (or will have) a body of relevant content, and these posts can be easily linked.

(BTW, you can use Trafficonomy to automatically assign a marketing activity to someone on your team, ensuring it’s always taken care of).

Use the same keywords in the post. Instead, connect in a natural way using other related words.

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When most of us see a link to a page in the area of pine trees, even if the actual link text doesn’t say ‘pine trees’, we assume the page links to some other path related to pine The tree

Google thinks the same way. So don’t feel like you have to try to click the link using the right word – just link naturally.

Google wants to direct its users to web pages that provide high value and a good visitor experience. So these are the types of websites that promote them the most.

By providing Google web pages that match their search, you will get on their first page.

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Although Google does not want to demote websites for bad grammar and spelling, they use different methods to identify poor content, and such issues often affect the user experience.

In short, increase your chances of getting your website.

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