How To Grow A Lash Business – If you’re not on Instagram, where are you? The whole world is connected online, and if your business isn’t embracing social media, you’re missing out on a huge opportunity to grow your business. The lash industry has a lot going for it on social media, especially when it comes to being photogenic. So, if you want to learn how to attract these customers, here are some tips to get you started.
As a photographer, you’ve probably already perfected the art of taking great shots. Now is the time to put this skill to good use and master it. Instagram users love aesthetics. Think about your approach to images and videos and create a common theme that is central to your account.
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If the design isn’t your thing, you can easily purchase custom Instagram post templates for lash artists on Etsy!
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If finding new customers is your priority, make sure you use the right hashtag to attract the right audience. If you’re an eyelash artist based in Newport Beach, for example, 1,000 likes from people in Japan doesn’t mean much to your eyelash business because they’re not flying to Newport for eyelash extensions!
Always include your address in the hashtag so that your posts are targeted to people in your area. For example:
People looking for additional beauty treatments such as waxing, nails and facial lamination are potential customers. Even if you don’t offer these services yourself, they will know about your salon and eyelash extensions through the hashtag.
Having a few million followers on Instagram sounds impressive, but it doesn’t matter how your business grows. In fact, having a lot of followers without your target audience confuses the Instagram algorithm and attracts more spammers than customers!
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Instagram’s algorithm determines the content that Instagram users see in their news feeds based on the type of followers you have, the hashtags you use, and the engagement of other Instagram users.
Stop “following” other lash artists! If many other artists follow and like you, the Instagram algorithm will show your posts to other artists and not to your potential customers.
One of the first things potential customers see on your Lash Business Instagram account is your bio. Your bio gives the viewer an idea of what to expect from your unique profile. Make sure you add the following:
Instagram stories quickly became more popular than posts. Some people just post stories and nothing else. While we don’t recommend it as a business, you can still take full advantage of Instagram Stories and Reels to increase your reach. And while we don’t recommend posting multiple posts per day, you can post multiple stories in one day. Just make sure they are fun and interesting.
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Versions, on the other hand, are placed on your page like a regular post, but are longer videos that you can use to illustrate some of your processes or even give customers tutorials on how to use some products. The possibilities are endless!
While Instagram is free to use to build your brand, it’s best to invest in a paid post or two to grow your fan base. The great thing about these ads is that you can target them to people of a certain age who live in your area.
Not only that, but you can also target users with similar interests. We recommend having at least 9 posts, if not more, before posting your first ad. With a single photo, users can click on your username in the ad, see just one photo, and decide they don’t want to use your lash services. If you do it right, you’ll gain hundreds of new followers in record time. You probably have one big question: How do I get subscribers? Developing a solid strategy to attract new customers is an important part of Lush’s growth. But getting customers in the door isn’t the only important part: you’ll also need to figure out how to keep them coming back. In this article, you will learn how to get eyelash extension clients and how to keep them. Let’s dive in!
How to Get Clients for Eyelash Extensions As a new eyelash business, it’s important to learn how to market your services and get new clients. Here are some of the most effective ways to attract new customers to your eyelash store. #1: Advertise What You’re Doing Many new business owners are shy about starting a new business. They don’t want to be seen as too interesting. But that’s actually the opposite tactic you should be using! Share your business with friends, family and colleagues. Let them know that you are buying customers and that you want to tell your friends about them. Maybe they’ll be happy to tell you about an exciting new opportunity. #2: Word of Mouth You can also use your friends and family to help spread the word by acting as an example. Target five friends or family members who have large social networks with your target customer. They will be a popular advertisement for your business! Think about it: if your friend walks around with nice shoes, their friends will ask where they got them. Tell your friends and family that you’d like to send them your business card in exchange for hitting them up…or just share your Instagram caption! #3: Create a referral program If you want to formally encourage referrals, you can create a referral program. For example, you can book a client with a friend and get a 15% discount. These types of programs use your existing customers to generate new ones for you. #4: Use Social Media Social media is a powerful tool for local beauty artists, especially Instagram. Start by setting up your business profile on Instagram
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. Take crisp, clear photos of the beautiful lash models you have and post them to your feed using targeted, location-specific hashtags. For example, if you’re posting about Vancouver, you’ll want to include #vancouverlashes or #604lashes in your post.
Tip: If you’re not sure what hashtags to use, check out the pages of other artists in your area to see what they’re using.
#5: Build Relationships with Other Beauty Professionals Networking with other beauty professionals can help you grow your client list. Connect with nail technicians, eyebrow microblading artists, and more to promote each other. Get creative with cross promotions! You can install each other’s studio business cards or post a special promotional post on Instagram. Whatever terms you set, make sure they’re mutually beneficial and decide before you start dating so that no one feels self-interested.
How to grow your eyelash business by keeping your existing customers It’s not enough to just create a new customer pool. If you want your eyelash business to grow predictably and sustainably, you also need to retain your existing customers. Your existing customers are your bread and butter. If you keep your existing customers, your books will fill up in no time. Spending a little effort to make your existing customers happy is easier than constantly looking for new customers. Here’s how: #1: Build Habits Book your customers’ next visits before they leave. Invite them to book multiple appointments at once. You can even create a recurring appointment at a set time to make it easier on your calendar and theirs. #2: Automate the Booking Process Continuing with the booking theme, you want to make it easy for your customers to schedule or reschedule appointments. Using an online booking system allows them to book or change appointments instantly without waiting for you to text or call them. #3: Create a loyalty program. Many lash artists find success with a loyalty program. For example: let’s complete nine, get 10 to 15%.
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As a business owner, you have complete control over the type of advertising you run. You may want to give away the product on their tenth visit. Whatever you choose, remember that a loyalty program should be a small reward for your customers for staying with you, rather than wasting their time. #4: Be personal, be yourself as an artist. After all, your clients come to you as a person, not for your work. If they enjoy spending 2-3 hours with you every 3 weeks, they will come back. There’s a reason many clients say their master is also their therapist: the connection runs deep. How so
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