How To Grow My Electrical Business – As an electrical contractor and business owner, you want your electrical business to be as successful and profitable as possible – and that means using different strategies to reach potential customers. , to learn about your business and drive business growth.
Let’s look at some practical tips you can take to increase your exposure, build your client base and grow your electrical contracting business:
How To Grow My Electrical Business
It doesn’t matter if you’re in startup mode trying to start a new business or looking for ways to expand an established electrical contracting business, if you want your marketing to be effective, you need a plan.
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Your marketing plan is like a road map; it tells where you are now, where you’re trying to go, and – most importantly – how you’re going to get there.
As the old saying goes, failure to plan is planning to fail – so if you want to be successful in growing your electrical contracting business, make sure you spend time planning your marketing strategy.
One of the most important rules of marketing is to target your customers where they already are. And in 2020, where your new customers are, it’s online.
A strong digital presence is essential when building your electrical contracting business. There are a few different areas you’ll want to focus on when building your digital presence:
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One of the best opportunities to find new customers and grow your business? Leverage your existing customer base.
Word of mouth marketing can be one of the most effective ways to find new customers and grow your business. Since the prospect was referred to your business by someone they know (such as a friend or family member), there is already a foundation of trust – making it easier for you to convert them from “prospect” to “customer” pay.
Ask your customers if they have friends, family members or colleagues who might need electronics – and if so, if they would be willing to refer that friend, family member or colleague to your business. If you really want to get your word of mouth marketing going, encourage your current customers to send new customers your way (for example, by offering them a discount on their next service).
Conclusion? People feel more comfortable doing business with a new business or service provider if they hear about it from someone they trust – so ask your existing customers to help spread the word.
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If you want to grow your electrical contracting business, you need to get in front of as many customers as possible.
Look for other companies in your area that do different types of work that your clients might need – and see if you can team up to increase exposure for both of your businesses.
So, for example, as an electrician, you want to partner with other businesses in the home services sector (such as plumbers, home improvement retailers, or designers). There are several ways you can work with other businesses, including:
Conclusion? Partnering with similar businesses in your area can help you get your foot in the door with their customers — and ultimately help you grow your business.
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Meeting new customers, expanding your reach and increasing your revenue can be challenging. But with these tips, you’ll have everything you need to market and grow your electrical contracting business—and take your business to the next level in the process. The electricity industry is worth more than £16.6 billion, according to NICEIC, and employment opportunities are growing at an incredible rate.
We are here to help you develop your electrical business and make the most of the opportunities that await you!
Skilled trades are in high demand, especially with the introduction of desirable smart technologies that aim to make homes more efficient. Increased demand means retailers are positive about the future, with 48% believing their businesses will continue to grow and develop over the coming year.
In a recent NICEIC report, 95% of contractors see smart meters as an opportunity for industry growth, 76% see wireless technology as an opportunity, and the rise of smart buildings and integrated control systems is seen as an opportunity for 94%.
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If your business is not registered with a publicly approved Part P scheme provider, now is the time to take the plunge. If you register with a Part P scheme provider (such as NICEIC or ELECSA) you will be able to write off all the registered work and will no longer need to contract it out to another registered electrician to write it off for you
On-call work can include anything from adding a new circuit, working on a specific site, renovating a house or changing a consumer unit. It’s an easy way to expand your business, because by offering both small jobs and reporting, you immediately open the door to reach more customers. You can do more of your own work, with the advantage that you don’t have to wait for others to help you finish the work and take more of the profits.
The work doesn’t end when you leave the site. Part of creating a great customer experience is that they are happy with the job done and have your contact information handy in case there are any problems with the installation in the future. In this way, you guarantee your business in the future by establishing a relationship between you and the customer. You can leave a business card with the customer or even create stickers with your contact information on them to leave on the customer’s device as a reminder.
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The process of building a professional online presence starts with your website. We are now in a time where you need a website if you are self-employed and it will be a shop window. It can be a place where you can showcase your past work and show what you’re capable of, while allowing people to find you easily.
Websites help drive business for businesses; if your website impresses the customer, they will call. But how do they find you? It is important that when you create your websites, you make them Google friendly, so that your company is as visible as possible in the search engines. Remember to include keywords on your website that define the search criteria for your business name.
Social media has become a powerful asset for businesses in the digital age. Many crafters are now embracing the idea of using a social media platform as a free portfolio of finished work. It’s also a new and unique way to get your name out there to both customers and other crafters. Networking on social media can mean you connect with tradespeople you wouldn’t otherwise meet and allow you to trade work if they’re nearby.
Perhaps the first avenues that come to mind when you think about marketing your business are online business directories that you can join for an annual fee and get your name seen by thousands of potential customers. . However, there are other paths that you haven’t thought about or have written off as pointless.
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Professional flyers can be more effective than you think. In an increasingly digital age, it’s rare these days for your craftsman to drop a flyer through someone else’s door, but you should never underestimate the appeal of local craftsman and skill. When advertising your services, it’s important to include keywords that are important to the customer, such as professional, accurate, reliable.
A flyer can be an actual physical presence in someone’s home as a reminder that if something goes wrong, they have someone to call. If you provide good customer service and resolve the issue, chances are good that the flyer will later be passed on to other friends and family.
You can even announce the offer when the customer presents the brochure to attract customers. Remember to state whether you are subject to a DBS check and/or the scheme you are registered for, which the client can check. Make sure your brand is memorable and bold – you want to be different – then extend that brand logo to everything: flyers, website, van, t-shirts because it makes you look more professional.
There’s a lot of electrical work out there, but how do you make sure you get your fair share? Sometimes advertising your business doesn’t have to cost anything but good service. Something as simple as being quick and effortless for a customer can mean that customers keep coming back, as well as their friends and family.
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If you’re stuck on the clock at work, it’s time to pick up the phone and connect with electricians and other tradespeople. Find local registered electricians on the Skilled People Scheme Register and call around to see if there are any electricians who need help with projects in your area. Another option is to go online to Checkatrade and look at affiliated stores nearby and contact them, tell them your credentials and see
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