How To Increase Sales In Construction Business – Here are 20 proven ways to market your construction business that will make your construction business more successful.
By the way, we specialize in project estimating for busy contractors. If you need help estimating your project, we’ll prepare a full quote and offer, and walk you through all the strategies to help you close the deal. Learn more about our quotation services for contractors and subcontractors.
How To Increase Sales In Construction Business
First, it’s important to understand who your target audience is and how to craft the overall message that reaches them.
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What type of work do you specialize in? Are you an individual GC? Are you a drywall company with 10 employees in your office and do you typically work in residential or commercial spaces?
When answering these questions, think first about your organization. Next, imagine who your dream customer is. how old are they? How big is their business?
Be as specific as possible. Once you have your dream client in mind, your target audience is determined. Your target audience is your dream customer.
Your target audience is now determined. The next step is to take advantage of their desires and talk to them.
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What does your dream customer want? What do they want to hear? Knowing the answers to all of these questions, and the answers to similar ones, will give you all the fuel you need to craft your messages.
“Creating a message for your audience” is more than what you need to write on your promotional flyer. It’s your whole brand. that’s what you mean.
You’re a GC trying to do a heavy commercial job in town. After talking to the developers in your region, you start to realize that the biggest problem they face is that GC doesn’t have a budget price without a final drawing. Armed with this information, they created several Facebook ads aimed at people working in developers and real estate development companies, highlighting their ability to better price their projects.
Once you’ve crafted your message, you need to make sure your target audience understands it. To be sure, we must first see where their attention is. Most entrepreneurs occasionally check their phones in the field and mostly use email or Facebook. So if you want to target contractors, it makes sense to target them via Facebook or email.
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The business world is rapidly changing in a dynamic where the people who deliver the most content and attract attention thrive.
As a construction company, creating and sharing content to get noticed is essential. This means you need to create a lot of content and post it on the internet to build a reputation that people will see as a lead contractor.
If you’re not an experienced content creator, it’s wise to hire a team or outsource the task entirely. For home storage, four roles are required:
These need not be four. One person can fill all four roles, or two can fill each of the two roles. As long as the four roles are fulfilled.
If you really don’t understand any of the above, it’s probably a good sign that you need to hire a marketing agency to help you. See #12.
With your team, agency, or yourself in place and ready to start producing content, it’s time to get serious about the platform your potential clients are on.
According to the Pew Research Center, 69% of American adults use Facebook, many of whom are entrepreneurs and owners who can offer you a job, so marketing on this platform is a good idea.
Make a list of the different types of content you want to post. This will be your guide to having a strong, predictable brand that people can rely on and not have to think too much about what you post. This is called the content type scheduler.
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This is completely personal and up to you, but use the content type planner above to help you decide what to post.
Similar to the Content Type Scheduler above, you should do something similar, if not the same, for Instagram.
Once you have a planner detailing all the different types of content you’re going to publish, it’s time to run it and show it to the world.
If you’re having trouble with social media, don’t be afraid to hire a team or outsource your social media management to an agency. It may be pricey, but the brand it builds is worth it.
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If you’re a business entrepreneur, LinkedIn should be the platform you struggle with the most. The platform has a great organic reach. In other words, the more consistently you post your content, the more likely many people will see it.
Most people who have never used social media in their business are fed up when social media is mentioned, not knowing how to break into a community or get started. Our advice is to start.
Create a list of post ideas and start posting. As you gain experience, it becomes easier to sink. If you don’t have time to work on content creation, hire someone to do it for you. Invest in your brand and enjoy the benefits for years to come.
Most contractors work more than 60 hours per week. They don’t have time to focus on marketing and branding.
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Indeed, if you want to grow your construction business, you need to become the sales manager of the company and delegate everything else.
Where contractors save the most time is in the process of quoting and bidding to get the job done. You don’t have time to sit at your desk, measure takeoffs and evaluate everything. we know. That’s why we offer a quote service that completely frees your hands so you can focus on what really matters to your business.
It can ruin your construction business almost immediately, especially if you work primarily in the housing industry.
A lead magnet is a free offer to collect your contact information and ultimately sell your services.
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For example, a painting contractor who primarily remodels homes might offer a special video course called “How to Renovate Your Home on a Budget.”
Once you’ve gotten your email list from a lead magnet or paid lead generation service, it’s time to elevate your brand.
Get noticed and build legitimacy for your business by promoting your social media posts in your emails.
It can be as simple as attaching a LinkedIn link and a compelling reason why people should check out your page.
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The main reason for this is to constantly put yourself in front of potential clients, provide real value, establish authority, and call when the time is right and you have a project.
Whether you’ve just collected your prospect’s emails or already have a list of emails in your database, it’s worth offering help from time to time.
A simple “Hey John, is there a project you would like me to help you with?” can generate a lot of interest in your business.
In addition, our conscientious approach to project acquisition gives us a solid reputation as a reliable and trustworthy contractor.
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Once someone has signed up with your lead magnet, the next step is to receive a series of strategic emails aimed at improving customer relationships. It helps customers get to know, like and trust each other.
Here is some additional information on how to make more money as a home builder, in case you need it.
Select 12 Cluster (S12C) is a strategy where you create a list of 12 dream clients, build relationships with them, and focus most of your efforts on collaborating on projects.
To promote your construction business more effectively, we recommend spending time visiting everyone on your S12C list once or twice a month.
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It is very simple. Don’t hesitate to ask if you know of any developers or CGs who have projects ready to go after completing a project they know did a good job.
Sometimes just asking for extra work can lead to great opportunities that you might have missed if you hadn’t asked for it.
As you can imagine, being on this list brings a lot of exposure and a lot of legitimacy.
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