How To Market A Virtual Assistant Business – The coronavirus pandemic has forced many of us to work remotely. While many have changed jobs, others have to find a whole new job remotely. One of the most popular options for your first remote job is a virtual assistant. In theory, it has a lower barrier to entry than other jobs, but getting your first PC or full-time role can be tough.
So how can you stand out as a virtual assistant today? Let’s take a look at some ways to brand yourself as a VA.
How To Market A Virtual Assistant Business
A virtual assistant is a professional (usually a freelancer) who provides administrative, technical, and creative support to employers and their clients. Think of the VA as a digital assistant—they take the workload off the client’s desk. A virtual assistant can do anything from book appointments, respond to emails, manage social media, and update a client’s website.
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With that said, let’s talk about some ways to market yourself as a virtual assistant.
Most of your work will be digital, so you should have a website to showcase your work. It used to be a lot of work to install, but now it only takes $20 and a few hours. You can use a service like Wix to build your website, showcase your skills and affiliation, and get virtual business cards to showcase to your clients. While you don’t need a website right away, you will need one if you want to land high salaries for virtual assistants.
This is probably the most common advice you’ll hear online, but for a reason. If you start a blog and update it regularly with high quality content, then this is the easiest way for you to work. Don’t write about your passion projects or hobbies, write about what you do and how you help clients solve their business problems.
When shopping online, people look at customer reviews before making a decision. The same is true when one wants to hire a company. When an HR professional has to decide which VA to hire, testimonials, known as references, will often determine whether or not to hire you.
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After successfully completing work for a client, ask for a written review. Even better in video form! Let your customers tell you what you did for them and how satisfied they are with your service. Save your references in your Google Docs and save them when you apply for a new job or full-time role. If you have a website (more on that later), this is the perfect place to display your links in descriptive form.
In fact, when you use a testimonial video software tool like Trust, it can be very simple to collect and display customer testimonials.
With its help, you can send automated emails to your customers asking them to review your business and services. Trust allows you to easily display customer reviews (written reviews, video descriptions and ratings) on your site, so you can attract new visitors who need help. virtual manager they’re looking for The best part is you can try it for free for 14 days.
Thousands of VAs looking for work As I mentioned earlier, since the start of the pandemic, these numbers have been even higher. Also the point is, all VAs can do this job and you don’t do anything different.
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You could specialize in something like filling out real estate listings for realtors, booking dentist appointments, or researching web content for writers. Whatever it is, make sure you specialize. While it’s an old debate between generals and good employees, the truth is that a virtual assistant can make anywhere from $3 to $60 an hour. How much you earn depends on many factors, but your experience will make a big difference in how much you take home.
Once you’ve done the hard work, now comes the easy part. Your online profile should reflect who you are and what you do. Get started with your LinkedIn profile – there are tons of articles online about how to do this and the steps to take. My personal recommendation is to make sure your resume is open for new roles so you can get messages from employers. Also, follow the companies you admire and want to work with – you never know what could happen.
Second, make your resume shine by taking care of the platforms you work on. There are many of them, including Upwork, Fiverr, Freelancer, PeoplePerHour and others, so choose wisely. When you create your profile there, fill it with relevant experience and (special) experience.
Regardless of what you did before becoming a VA, you have several professional networks. Chances are you know someone who could benefit from a virtual assistant taking on extra work for them. From busy CEOs to novice remote managers, there are many potential employers. Write a personal email to each of your previous contacts, tell them about your new career transition, and ask if they are interested in your services as a VA.
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Most of your friends and family don’t know what a virtual assistant is. However, chances are you know someone in your life who can use a VA. Perhaps they know a coach with a busy schedule, a manager who needs help gathering LinkedIn contacts, or a designer who needs to outsource communication with clients. You never know what you might discover, so make sure everyone you know knows A) what a virtual assistant is and B) that you’re a virtual assistant and ready to work with guests new products.
As a writer, I have given many opportunities to new writers. For example, someone who specializes in email will give me a client if they need articles for their blog. The same goes for virtual assistants – connect with others in your field. Instead of seeing them as competitors, see them as allies to help you find customers.
For example, someone who is good at web research might contact you via email, which is your area of expertise. Instead of turning down an offer, they can refer you to a client, and you can win back the lead for a while.
There are many communities you can join, but look for ones that specialize in remote work, digital mobility, and of course virtual assistants.
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Although more and more people are looking for VA jobs, it is still a very attractive job. If you have some remote work experience, this is probably the best job and with luck you can earn a decent salary working for clients around the world.
Virtual assistants have many years of experience as administrative assistants or office managers. New opportunities are opening up for virtual assistants with expertise in social media, content management, blogging, graphic design, and internet marketing. As working from home becomes more acceptable for both workers and employers, the demand for skilled virtual assistants is expected to increase.
Virtual assistants have become more prominent as small businesses and startups rely on virtual offices to cut costs, and businesses of all sizes increasingly use the Internet for day-to-day operations. Since the virtual assistant is an independent contractor, businesses don’t have to offer the same benefits or pay taxes as a full-time employee.
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Plus, since the virtual assistant works remotely, there’s no need for a desk or other workspace
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