How To Market Solar Business – Google My Business is a very powerful tool for solar businesses. A quality Google My Business (GMB) listing increases your visibility in search results, which ultimately drives traffic to your site and engages (calls and messages) users with your brand. Click on your website.
Sounds like a great tool, right? All solar companies should use this free tool to market their business. But to get the most out of your GMB listing, you need to optimize it. Incomplete or inaccurate GMB listings will not only result in suspension, but can also create negative feelings about your brand online.
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To successfully use Google My Business to market your solar business, you need an optimized GMB listing and the blog below details how to do this.
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One of the biggest benefits of a GMB listing is the real estate you can acquire. GMB listings are usually displayed at the top of the search results (to the right of the results) or in a list format just below the top 3 results. A complete and accurate profile is important for two reasons.
So what exactly should you add to your profile? Ensure that all information, including all possible information such as business name, address, contact details, opening hours, category etc., is accurate and matches the information on the website (eg opening hours). Otherwise, the GMB record may freeze.
“Business listings with photos are twice as likely to be viewed and 35% more clickable.” – new business
Photos give potential customers a better idea of your business, products, technology, and more, and help prove that your business is legitimate.
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For solar businesses, consider adding photos to all of these categories. Exterior and interior photos are important, but high-quality profile photos, cover photos, and logos are important, followed by product photos, team photos, and work photos. Be sure to include high-quality photos in your GMB listing that will give potential customers a clear picture of your business and build trust in your product and team.
Reviews are a very important part of your GMB listing and can make or disappoint potential customers to learn more about your business (or choose your business).
A large number of reviews confirm and show that many others have trusted you with their solar energy needs.
When you’re done, always tell your customers to find you on Yelp or Google. Respond to all reviews you receive, especially negative ones. Being able to show that you are actively working to help your customers through a negative experience can go a long way for both your business and your solar customers.
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Depending on the category you choose for your business, there are a few specific features you can add to your GMB listing. The following special features are available for solar companies:
You can also add a fact attribute to your profile if you want to add additional information such as “NABCEP Certification”.
GMB profile information remains static (unless it needs to be updated), but posts may provide short-term updates and information to customers.
Posts are a great way to share short-term company updates, upcoming promotions, and more.
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To create a post, log into your account and select “Posts” from the left menu. There are many different post options to choose from, so you should choose the one that best suits your goals. Keep your copy direct, to the point, and comprehensive. If you have visual assets with your post, please include them. People engage more with posts that contain both visual and copy elements.
If the above is a bit complicated and time-consuming, you can get help here. We’ve been helping solar companies and others optimize their GMB listings for 20 years, so we know what to add to your GMB profile to give you a competitive edge. Learn more about the SEO services we offer.
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Ben Kalkman is the CEO, founder and owner of Rocket Media. Between running a successful business, fathering nine children, running half marathons and buying every new Apple product, Ben has no time for a break. The solar panel market is booming and it doesn’t look like it’s slowing down anytime soon. According to experts, solar panels add two-thirds of the world’s energy capacity.
Solar energy companies have responsibilities in addition to installing solar panels. We also offer maintenance and repair services to help customers get cash.
The first thing any business should do is make sure it succeeds. It will conduct a thorough investigation. If you don’t take this step, your business will not be able to run efficiently and effectively and you will be wasting a lot of money.
Market research helps you find out who and where your target market is. It tells you what your market needs are, where to get materials at the lowest cost, and who your ideal workers are.
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According to Sliken.com, this information is critical to providing you with the most up-to-date, reliable, and best information about software solutions for your renewable energy business.
All of this helps focus and direct your business. You can do this even if you have a problem and you already have an existing business. The target market may change.
Solar companies like this Texas electric supplier aren’t just responsible for installing solar panels. You also need to make sure things run smoothly.
The location you decide on will affect your bottom line and operating costs. This is a decision that needs to be made early in the business planning stage. Being in the wrong place can be costly and costly to run your business effectively.
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It’s almost impossible to get it right, so do your research before choosing a location.
This is the extension phase. Before settling in any area, you need to know what your licensing and certification needs are. You may need an electrician’s license to obtain a solar installation permit or building permit.
In some states, you must obtain a roofing contractor’s license if you intend to install on a roof. Other certifications you may want or need include:
Being licensed means you are less likely to break laws that are important to the longevity of your business.
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A good business name isn’t necessary, but it’s a good idea and will make your business look more professional. You can differentiate your business from others by branding your business name.
You can’t hire the first people who come to you. Above all, when hiring technicians, an appropriate selection process must be used to ensure each person’s qualifications and experience.
Find people whose goals align with yours, because success is much easier when you and your employees are working toward a common goal.
After all, business is business. In other words, you need to find a way to generate revenue by providing quality products and services. Before starting a business, you need a lot of products.
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If you can build a good working relationship with your wholesaler, you can get a good wholesale price.
You need to find innovative ways to promote the services you offer. Get print and broadcast ads, use flyers, real estate magazines, and local newspapers to increase your market reach, and don’t forget about digital marketing. You need to make sure that your business has a good online presence.
Create a website and social media that you interact with regularly.
Running your own solar business is not difficult. If you follow the guidelines in this article, you will be able to run a successful solar business.
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