How To Market Your Real Estate Photography Business – Need to use professional real estate photography? IMOTO Do you want your business to be more efficient in photography? Want to grow your business? No Yes No Even if you’re happy with the operation, you’d better be careful because you’ll sell it many times. Yes listings using professional photos are statistically great! High-quality marketing content can help you sell more listings and market yourself as a quality realtor. Change… especially when it comes to the internet. 92% of buyers use the internet to search for homes and 91% of REALTORs use social media. 70% of buyers find agents online, and with a great marketing portfolio you can find new clients without lifting a finger! [4] Do you want verified sales 50% faster than traditional to improve your online marketing? Listed without professional photos. [1] Congratulations! Professional photography is right for you! We understand that +ROI can be achieved when using professional photography and devoting yourself to growing your business. Now go out and borrow cool ideas! A professional photo increases your listing’s online views by 118%. [1] Use any photographer! Do you want to improve your revenue by selling your photos? 24? List? no no sorry! Professional photography isn’t for you because you’re not interested in growing your business, making more money, or satisfying your customers. Good luck… you need it! You may want to review. It’s not showing up on Google Search Real Estate! Did you know that 83% of buyers consider photos to be important listing information? Better take some great photos to attract those buyers! [4] It has grown by 253% over the past four years. To stay relevant in the industry, you have to play the internet marketing game. [2] Yes Yes No Good! Photos are the most important part of online listings. Home buyers spend 60% of their time looking at photos, while only 20% spend on property descriptions and REALTOR notes. [6] Yes, professional looking photos can help you sell your listing for up to 39% of the listing price. That’s about $10,000+ off the $300,000 list! [1] You are not interested in making money. [1] IMOTO Photography, New Search Listings with Professional Photography Sell Faster and Sell at Higher Prices (2014) [4] Properties Online Inc, Real Estate Technology Trends (2014) [2] NAR and Google, Digital House Hunt: Consumer and Real Estate Market Trends (2013) [3] REALTOR.com, Field Guide to Quick Real Estate Statistics (2015) [5] NAR, Highlights from 2014 Buyer and Seller Profile of homes (2014) [6] Wall Street Source: Journal, 20 Seconds to Love at First Sight (2013)
This infographic presents the statistics of professional real estate photography. This infographic guides realtors through a quiz to determine if using professional photography fits their real estate business goals.
How To Market Your Real Estate Photography Business
Real Estate Brokers Real Estate Brokers Successful Real Estate Brokers Successful Real Estate Brokers When you decided to become a marketing photographer, you were probably driven by your love of the art and science of photography. Then you realize that you can make a living doing what you love and start a real estate photography business. And so – *boo* – you’re a business owner. Now you have to worry about things like marketing, planning, accounting systems and software.
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You just want to take great pictures, right? There will be days when you feel like you’re not exactly what you signed up for. great. It’s normal to feel this way. Owning a business of any kind is not for the faint of heart. Running a real estate photography business is no simple job. Often it’s about lots of people doing things.
There are so many different aspects to running a business that it can be hard to know where to start. Marketing is often the place to start.
You can’t run a business, big or small, without first reviewing your marketing strategy. After all, how are customers going to find you if you’re not marketing? And a business cannot last long without customers.
Marketing is not something you can do away with until you win business or until you have time, resources and money left over. You need to start marketing on the go. Otherwise, your business will not be successful.
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Fortunately, we live in an era where a variety of marketing tools are available. This is especially true when considering online or digital marketing. Digital marketing is a broad topic, but most strategies revolve around websites, email campaigns, and social media presence. We’ve done some research and put together a list of business marketing tools that are relatively easy to use and will help you achieve your real estate photography business goals.
You cannot create an online presence without a website. Your business website is central to your digital marketing strategy. This is where people go to find you online. As a photographer, you’ve probably been drawn to the idea that a website should be beautiful and aesthetically pleasing.
While this is certainly true, an effective business website should be easy to navigate, load quickly, and be easy to find online. And on a more practical level, you want something you can design, update, and maintain on your own (or with a little help) without hassle or wasting time.
In short, looks aren’t everything. Let’s take a look and compare DIY website building options…
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WordPress is a popular choice for many photographers and business owners who want to design and maintain a website. And for good reason. As it is, WordPress boasts one of the largest catalogs of templates of any website building platform. It is estimated that around 27% of all websites are based on WordPress. WordPress allows you to manage your website from any computer or device.
If one day you decide you don’t like the design of your website, you can easily change it to a different one with a little drama.
It’s important to note that WordPress performs very well in terms of search engine optimization (SEO). This means that search engines like Google prefer websites built on WordPress, ranking higher in search.
The great thing about WordPress is that it’s supported by a variety of hosting companies that typically cost just $5 per month or $10 per domain.
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You can also customize your WordPress website with plugins. Plugins are basically add-ons that provide more functionality to your website. Some plugins are free to install, while others charge a monthly fee. However, you need to be a bit careful with plugins. Adding or updating plugins sometimes causes errors in other parts of the site, so things can get complicated and technical here if you’re not careful.
Wix is another popular option for building a company website. Wix boasts over 400 templates to choose from to design your website design. Unlike WordPress, you cannot switch between templates without losing your content.
At the same time, templates are tighter, so there are fewer customization options to make your website exactly how you want it.
Like WordPress, Wix offers a variety of plugins that are very useful for enhancing your website. Plugins often come with a price tag, and you should be aware of this as monthly fees can add up quickly.
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When creating a WordPress website that is automatically responsive (meaning your design looks appropriate on phones and devices), you should use a tool that adapts your Wix website to phones and devices.
Squarespace doesn’t have phone support, but they respond to all emails within an hour. They also offer 24/7 live chat and forums.
As you meet more and more people who can help you grow your real estate photography business, you should add their contact information to your email database. Then, you should regularly reach out to the people on this email list with helpful email messages to add value and remind them that you are the expert they should refer to and work with.
Don’t email too often or get overwhelmed with sales messages. This is known as “spam” and is not received properly. Instead, email thoughtful information designed to help your target audience (e.g. real estate agents who need high-quality property photos, panoramas, and 3D tours).
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