Instagram Shopping is now the preferred way for consumers to learn about new brands and products on the platform Marketers need to get on the Instagram sales train if they don’t want to be left behind

Ninety percent of Instagram users follow business accounts, making Instagram Shopping an effective way for businesses to tag products in their posts, open an online store, and streamline the entire buyer journey from discovery to checkout.

Selling on Instagram is easy with the e-commerce platform When you connect your online store to the Facebook sales channel, your products are automatically synced to Instagram so you can easily create ads and buyable posts.

You can use Instagram to create, track and manage ad campaigns and orders, as well as to customize your store and promote the look and feel of your store.

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Before you start selling on Instagram, make sure you’ve set up a Facebook business page and have products in your Facebook catalog.

It takes 24 to 48 hours for Facebook to review your product. Note that this only works if you have the basic plan or higher

While you’re used to selling on Instagram and Facebook, there are apps and integrations that combine inventory, marketing, customers, and Instagram (and Facebook) sales metrics into one central database. Sync your product catalog, find and promote the most popular product features, and create your ad campaigns.

Create product collections, showcase your brand and products, and sell on Facebook and Instagram from one place with powerful tools to help you list, promote, and sell products on Facebook and Instagram.

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Once you’ve taken care of the step-by-step details above, you’re ready to start selling your physical products on Instagram.

Open your Instagram app and go to your profile. Tap the top right to open the menu and tap Settings Select business, then tap the Instagram Shopping link

To sell products through Instagram, you must connect your Instagram account to the catalog. Start by logging in to MetaTrader Manager Commerce Manager is a feature of Facebook Business Manager that allows you to set up a Facebook store.

Then select the type of directory you are creating. If you are an online retailer, you may want to create an e-commerce directory.

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You must then upload your inventory. If you sell a small amount of products, you can upload the product information to your catalog or you can connect to the partner platform of your choice to automatically import your items.

Before we dive into specific examples of how top brands are using Instagram Shopping, let’s quickly outline the main tools you can use to drive organic sales from Instagram:

Shoppable Posts In short, shoppable posts allow you to add product tags to your content so that people can buy directly from them. Product tags on Instagram are similar to tagging other users in your posts, except you’re tagging your own products. This allows customers to click on your tags and quickly shop your product listing.

Product stickers on Instagram Stories Product stickers allow e-commerce brands to tag specific products in Stories, just like you can with standard product labels in posts.

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The Shop Tab on Your Profile The Shop tab is where visitors to your profile can find all the products tagged in your Instagram posts, including their content.

Collections Product Collections allow you to personalize your store with an editorial perspective by curating products around themes to help tell your brand story.

Instagram Checkout When you enable Instagram Checkout, people can shop directly from Live Shopping, Product Launches, and Shopping for Creators. If you’re a merchant, you can use Facebook channel integration to set up checkout on Instagram and Facebook. Shop Pay is automatically displayed to customers, giving them a quick and easy way to pay

The path from discovery to purchase on Instagram is not linear As your customers discover your products through Instagram, product tags give your customers the opportunity to buy directly in the app or learn more about the product through your website during search.

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Shopping tags allow businesses to tag their products on Instagram so people can easily shop while enjoying the app. You can tag feed posts, stories and reels. If you are a business with checkout-enabled shopping, you can also tag a live feed.

If your goal is to show your products to more customers, there is an option to publish branded products in Instagram’s Explore and Shop tabs.

Business owners will receive a notification when someone tags a product in their post. You can view all tagged content on your profile and control which products you tag by managing product tag preferences in your settings.

Instagram says 1.6 million people tag at least one brand on the social media platform every week. Using product codes can help increase product awareness and lead potential customers to your product

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Instagram is now the place where people go to shop. Instagram research shows that 84% of people want to discover new products on the platform. With mobile sales expected to reach $552.28 billion by the end of 2024 in the US, Instagram launched buyable ads to tap into non-mobile commerce.

Shoppable Instagram ads are standard Instagram ads, but with product tags. When someone is interested in your promoted product, they can go directly to the product details page to find out more. If you are an American business, you can also run ads with the Instagram box. So that people can make direct purchases in the app.

These ads run in a feed or scroll through your product listing using a single image, carousel or video format. They work like regular Instagram ads: you create them in Ads Manager and can display custom audiences or hidden audiences to find new leads.

It’s safe to say that effective marketing on Instagram will help you sell Instagram influencers are people who have built a reputation and a $16.4 billion industry for a specific niche on the platform. They act as brand ambassadors for your small business, sharing your products with their target audience in exchange for money, free products or exposure.

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Influencers can influence buying behavior because of their authority in a particular industry. In the example above, Instagram influencer @lizarch, with 57,000 followers, is promoting a giveaway for Savera. An essential oil brand partnered with Liz because their audience trusts her advice and what she preaches.

The thinking is that influencers are extremely expensive, as all brands pay Kim Kardashian $1 million to promote their products. But that couldn’t be further from the truth

Nano-influencers and micro-influencers tend to get higher engagement. My best influencers are people who are genuinely interested in the product and eager to share it with their followers Rhiannon Taylor, founder of RT1home

With the rise of nano-influencers (accounts with less than 5,000 followers) and micro-influencers (between 5,000 and 20,000 followers), smaller brands can now work with influencers at a reasonable cost and sell more on Instagram. .

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Instagram also makes it easy to shop inspiring looks from influencers and creators without leaving Instagram. Taylor Loren in an edited excerpt from her How to Make Money on Instagram course.

Read It’s Your Time to Shine: How to Find and Work with Instagram Influencers to Set Up Your First Influencer Campaign on Instagram

Once you’ve set up an Instagram store and product catalog, you can start an Instagram live commerce stream. Live Shopping allows brands and manufacturers to sell products on a live broadcast Think of it as a TV shopping network, but more interactive and Live Shopping on the phone allows you to showcase products, interact with fans and share with other brands and manufacturers.

As a seller, you can mark a product from your catalog to appear at the bottom of the screen during a live broadcast. Buyers just need to click the Add Bag button and then proceed to checkout

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The only Guwahati? To use Instagram Live Shopping, you must be a US business with Instagram Checkout.

Reels allows your business to create and publish videos of up to 60 seconds. It’s easy to get creative with user-friendly text, AR filters and audio to tell your brand’s story. Wheels can also be viewed on the Explorer page where everyone on Instagram can see them

The cutest part? You can tag products in your reels, so when someone views your reels they can easily access the products or collections mentioned in them.

If people buy and like your product, they post about it on social media. User generated content is a great way.

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