How To Sell Ad Space To Local Businesses

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How To Sell Ad Space To Local Businesses

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Have you ever attended a conference and come home with 20 different logo shirts in your suitcase? Or munch on company-branded cookies during those meeting breaks?

You might be excited about free stuff, but these companies are excited about something else: free advertising.

And while there are people who manage to promote a company for free, many others want to pay for it. Fortunately, paying for advertising doesn’t involve hanging promotional signs at your wedding or tattooing a logo on your body. There are many ways to advertise products and brands that are legitimate and don’t require anything extreme.

If you have a blog or website, companies can pay you to advertise in several ways.

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What it is: If your blog or website reaches the ideal target audience for a company, they will pay you to introduce your product to your visitors. This is usually in the form of displaying ads in articles or in the website sidebar, but can also be through sponsored posts or affiliate marketing. Sponsored posts are a one-time payment per article. With affiliate marketing, you add a link to a company’s product or service. You pay for every person who clicks on your link and makes a purchase.

Charlene McRaney, founder of the natural hair blog Textured Talk, was contacted by Dove to write a sponsored review for the Foaming Wash. “I sign up for platforms that run influencer campaigns like RealClever or Fuhr,” McEarney said. “I’ll either get emails about opportunities or go into my dashboard to see what new campaigns I want to apply for.

How much it pays: When it comes to advertising your blog, the more traffic you get, the more money you’ll make. However, your blog should also target a specific audience if you want more opportunities.

Although her traffic wasn’t that great, McCraney’s blog had a following of women who were interested in beauty products, and that was a good fit for Dove. He received $500 for a sponsored blog post with one to three images and a post on his Instagram feed.

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How to get started: First, you’ll need to start a blog or website about something you’re passionate about and know about. Once you’ve built up a small following, you can look for sponsored post opportunities with individual companies. As you build a larger audience, you can apply to run ads through ad networks like AdThrive or Mediavine. Learn about other ways you can make money blogging.

What it is: Marketing agencies and other businesses partner with car wrap companies to find people who want to drive around with an ad on their car. Sometimes a business interested in advertising will provide a vehicle in exchange for a few hours of driving each day.

How much it pays: Drivers can earn between $174 and $280 per month for car coverage or partial coverage and up to $452 for full coverage.

How to get started: To get started, all you have to do is apply online with a reputable car wrap company and you’ll receive quotes as they become available. So just choose an offer that you don’t mind traveling with. There are many scammers who prey on people looking to make extra money, so make sure you apply to a reputable company. Some legitimate car wrap companies include Wrapify, Carvertise, and FreeCarMedia.

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You will need to pass a background check and drive a car less than ten years old to be eligible to advertise with most companies.

YouTube is a place where many people look for product reviews, and you can make money on YouTube by creating them.

What it is: Whether it’s a final review or a side-by-side product comparison, video is a great way to help online shoppers visualize the products they’re buying. When you have a channel that is known as a trusted source in a certain niche, you can charge for sponsored views and get free products. There’s a review channel for everything, so you can get paid to post clothes, gadgets, games, tech, or whatever interests you.

Additionally, once your channel reaches 1,000 subscribers and 4,000 watch hours (the total amount of time viewers have spent watching your videos), YouTube will give you the option to sell ad space on your videos in exchange for a share of the revenue. This helps you keep making money. For sponsored videos after the end of the contract.

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How to get started: First you need to create a YouTube channel. If you haven’t, it’s easy to get started. You will likely pay out of pocket for the products and try them for free for six months to a year, so be patient and work to build an engaged audience. As your subscribers and hours grow, you can start reaching out to brands or using micro-influencer platforms to find sponsored video opportunities.

A social media following often means that companies will pay you to take photos or make videos using their products.

What it is: If you become a social media influencer, you get paid to post on platforms like Instagram or TikTok. Influencers will take a photo or video talking about the product or feature it in their feed or stories. This could be a product placement, an unbiased review, or whatever you and the brand decide is appropriate. If you develop a good relationship with a company, you may be asked to become a brand ambassador.

Corita Lewis’ blog It’s a Family Thing is an LGBTQ+ family blog with the goal of full-time travel. When Procter & Gamble paid her to post their Can Can Cancel Pride campaign on Instagram, she didn’t have many followers, but she had a following. “At the time, [we had] less than 8,000 Instagram followers, but my family was pretty demanding,” Lewis said.

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How much it pays: The amount you can earn per sponsored social media post depends on the platform, the number of followers you have, and how much engagement your posts get. The starting rate on Instagram is $100 per 10,000 followers, but if your followers are niche or highly engaged, you can charge more.

How to get started: The easiest way to get paid to advertise on social media is to sign up for an influencer platform, which are sites that aggregate influencers and allow companies to reach profiles on which they can best complete their campaign. Some popular sites are TRIBE, AspireIQ, TREND and Tidal.

You can also access the brands you use and love. Liz Gino, the festival’s vice president of marketing, has 17,000 followers on Instagram and 60,000 followers on TikTok, where she posts about fitness and fashion. TikTok app and its Instagram story.

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“I actually started doing paid advertising on social media by reaching out to a brand I’ve been a fan of for a long time,” Gino said. “I’ve found that the more paid content gigs you do, the more offers you get. So I feel it helps not to push myself from the smaller gigs at first.”

You can get paid to advertise on Facebook even if you don’t have or want an online presence.

What it is: Facebook advertising is a cost-effective way for small businesses to promote their products to their target audience. But most business owners don’t have the time to learn the best ways to build, test, and improve them. Instead, they hire people to create these ads, and you can take advantage of that if you know how to use Facebook Ads Manager (or are willing to learn).

How much to pay: There are several ways you can charge for your Facebook advertising services. You can charge a flat ad placement fee or hourly, with a monthly retainer to manage the ad.

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