How To Start A Billboard Advertising Business – We have been in the market for over 15 years and like to consider ourselves experts in outdoor advertising, including billboards! Over the years, we’ve seen many mistakes that businesses make when launching a billboard campaign. We noticed that many companies only focus on the billboards that have the most views. While it is important and certainly an important part of the strategy, many companies have other factors
Tendency to ignore. Below are 12 rules we’ve learned to follow for every billboard campaign we create.
How To Start A Billboard Advertising Business
The three-second rule is simple: the viewer must be able to collect all the information on the board in less than 3 seconds. It can be hard to do, but the best billboards are straight to the point and easy to understand.
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The number three is also useful in this rule. Keep design elements to a minimum. Three components are ideal! i.e. image/graphics, call to action and logo. Get your message out to your audience without clutter and confusion.
A must on your billboard. If you’re going to include a domain (which we don’t recommend), don’t add “www”. Phone numbers are also limited. A person flying down the highway is less likely to remember your phone number. Not to mention it’s also dangerous!
If your billboard has a catchy headline, a clear call-to-action, and your business name, you’re good to go. Resources like Google have made it simple to find additional information about a company.
Color is very important. Keep the colors bright and raw – strong and defined so they don’t blend into the billboard’s surroundings. Digital (LED) billboards are good because RGB mode offers a wider range of colors.
A Billboard Advertising A Firearms’ Business Is Seen In Uvalde, Texas, U.s. May 28, 2022. Reuters/veronica G. Cardenas Stock Photo
Although screen wrap is cheaper, printing colors (CMYK) are usually more opaque and difficult to match to the original color. Remember that fabric billboards lose an average of 20% of their color intensity every year.
You will never find fame and fortune unless you come up with great ideas. It is a good idea to attract the attention of customers and make them buy your product. If your ad doesn’t have a great idea, it will go down like a ship in the night.
When designing a billboard, inspiration refers to “big ideas.” Our goal is to create something that’s hard to forget, that grabs attention and leaves passers-by wanting to know more.
The goal of the campaign is to increase the value of billboard placement with the same design/theme. If you choose a similar theme, make sure that the design of the billboard does not change too much. You want your design to be consistent with the theme of your campaign, improving the look, feel and visibility of your brand.
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It is best to use “10 miles ahead” or “next right” on the billboard. Simple directions give viewers an idea of where your business or product is without the full address. Think of it as a call to action. It is simple, eye-catching and tells the viewer what and how to do.
Choose your investment location carefully! We can’t say this enough…so we’re saying it one more time for good measure! Choose your investment location carefully! When choosing a location, consider traffic volumes, lighting, digital wheels (if it’s a digital billboard). All these things influence the choice of the right place. Remember that the better the location, the more expensive it can be.
Do not place your billboard in front of your business. Instead, the billboard should act as a way to raise awareness among people who don’t pass by your business every day, or as a signpost for those who need your services.
Make the title a call to action (CTA). You won’t waste your time if you choose your words wisely. It’s true that there are billboards that don’t use this technique and are still effective, but generally you can’t go wrong changing your headline to a call to action. It’s simple and effective.
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Keep your calls to action short and sweet. Your billboard has limited space, so don’t overload it with too many words. It’s simple: enjoy your coke.
Thanks to “smart people,” Billboard can do more than ever before. For example, you can integrate programmable functions that can update in real time. This can help get people’s attention and certainly helps with guerilla marketing. Billboard advertising companies buy or rent small lots of billboards that are used to display ads to their customers. Other types of outdoor advertising include truck advertising, public benches, vehicle wraps or bus advertising. These companies buy billboards from other companies and resell the advertising space at a higher price. They provide a valuable community service by allowing landlords to generate income by renting out unused parts of their land to provide advertising space to businesses.
Billboard advertising plays an important role in increasing the visibility and success of business owners. Those who like to perform a variety of tasks in a variety of work environments, both indoors and outdoors, will thrive in this profession exceptionally well. Community-oriented individuals are ready to take on the challenge of matching the right placement to the right advertiser at the right price.
When you’re ready to get started with billboard advertising, follow these guidelines to ensure your business complies with the law and doesn’t waste time and money as your business grows:
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One of the best ways to promote your billboard advertising business is to stay up to date with new developments in the industry and the creative ways your competitors are using them. Creating a blog on your website that profiles a different local business each month is a great way to show your knowledge and dedication to the community. Advertisers like to take advantage of the holidays to offer their customers great sales promotions and discounts. Sending your own campaign offers before the holidays is a great way to keep in touch with existing customers and develop new business relationships.
Visiting your local chamber of commerce is a great way to meet business owners who could benefit from billboard advertising. Participating in and sponsoring community events is another. When looking for new clients, it is important to have a portfolio that describes your best work and statistics that show the correlation between outdoor advertising in certain places and the resulting increase in sales figures. Creating a loyalty program that offers savings on long-term contracts is a great way to ensure a steady stream of income while generating new leads.
Building a team is important before starting a business. Your initial team includes funders, city and state officials, homeowners, business owners, and advertising agencies. Some billboard advertising companies also include graphic designers on their staff. Maintenance personnel are also important team members.
Billboard advertising companies must comply with federal and state laws related to the Highway Beautification Act of 1965.
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The price depends on many factors, including the location and type of billboard. There is more demand for handrails in areas with heavy traffic than in areas with poor visibility. Prices are also determined by the length of the contract with the advertising agency. Prices for a standard billboard can range from $1,500 to $100,000 per month. Electronic billboards circulate advertisements from several customers. Small and medium sized billboards can earn between $300 and $2,000 per month, while large billboards can cost between $1,500 and $30,000.
The average annual revenue of the four largest outdoor advertising companies in 2015 was $3.69 billion. Earnings for billboard companies can reach 50% before depreciation, taxes, amortization and interest. It usually takes 7-10 years to pay off the initial land purchase and hoarding costs. Once this is done, profits will increase significantly.
Creating and following a good business plan is one of the best ways to make your business more profitable. This plan must include expansion, as many advertising companies require a minimum number of billboards before they will agree to work with a new company. Another way to increase your profits is to design billboards instead of hiring another company for that part of the process.
Contact us for more information. Do you have questions about mobile billboards or pricing? We are happy to provide a free consultation. Contact us
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