How To Start A Digital Art Business – Digital artists increasingly rely on the Internet and social media to take advantage of new business and communication opportunities.
Digital artists have benefited greatly from the growing popularity of social media, gaining followers and support from various communities.
How To Start A Digital Art Business
New funding opportunities for e-commerce companies have added momentum to the popularity of digital artists. Perhaps because of this, more and more amateur artists who dabble in fan art and memes in their spare time are becoming digital artists in their own right.
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There was a time when people could not imagine digital art as a profession, but they are building their careers as digital artists and owning independent businesses.
If you’re looking to turn your hobby into a full-fledged business, you’ve come to the right place. Today we will discuss ways to grow your business:
The first step to growing a digital art business is building an audience. Online exposure plays a major role in determining the ultimate effectiveness of your business. While statistics aren’t always the best solution, to get a solid audience you need to get your name out there.
Artists often create original or fan art with appropriate hashtags and post it on social media for like-minded fans.
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There is a huge market for fan art of popular games and series. Freelance artists need to be especially active in networking between themselves and their clients.
The online market for fan art is growing, with millions of artists sharing digital art from their favorite games, books and shows. If some fan art gets more followers in the form of retweets, you can try selling it online.
Your talent for creating fan art can land you lucrative jobs in the game design or animation industry. Fanart may be sold as limited merchandise. However, before doing so, you need to familiarize yourself with the applicable law.
Let’s say you have some awesome stickers, prints, charms and buttons that you’ve decided to sell online. Next, you need to find a reputable supplier. This can be a tricky thing and requires a lot of research on your part.
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You can seek advice from colleagues who can guide you in finding the best service provider for your needs. Aspiring artists should order limited stock and see what sells best before adjusting your order accordingly next time.
Funding is an important part of any business and digital artists must also secure sufficient funds to produce their goods.
Some donation centers ask for funds from your fans and subscribers, giving artists more incentive to come up with more content.
If your style involves making expensive accessories like phone cases, clothing, and enamel pins, you can pre-order and get the supplies you need before production.
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These artists also get the funding they need through commissions or by creating custom art that helps their clients pay.
Earning money has become very easy for artists. If you love your hobby and take pride in your creations, you can easily turn it into a cash cow by following the tips above.
Monetizing your hobby can leave you vulnerable to burnout. They may not feel connected to fans or feel their skills are not good enough compared to their peers.
Here are some other articles that may interest you. How you can optimize your time to grow your business:
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Have you ever dreamed of becoming a full-time artist? With a laptop and an internet connection you can start a digital art business today.
The road to becoming an artist isn’t always easy, but there are some tips and tricks along the way that will increase your chances of success.
With the emergence of new players like Patreon, Redbubble, and Art Station, artists have more opportunities than ever to monetize their art.
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But before getting into the details of selling your art, take a moment to appreciate your own personal art style and artistry.
One of the most important steps that artists fail at is defining their art style. If the product being sold is art, it makes sense to follow some of the rules that commercial businesses follow. In other words, if your product is not unique, it will be difficult to differentiate it.
Products also perform exceptionally well when placed in a niche because they appeal to a unique audience. As an artist, you can take the time to define your artistic style and add a unique touch to your art. You can use the theme of your work to appeal to a specific audience, making sure you don’t stray from your personal interests.
Defining your art style is easier said than done. First, what do you like to draw? As soon as you start painting to please the crowd and not yourself, your art begins to lose its authenticity. Take what you love and run with it, strategically marketing to others with similar interests.
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Understanding what you like to draw and what you want to get out of your art will strengthen your passion. This passion gives you the drive and motivation to sell your art and keep your business going. If you’re particularly interested in a specific subject, such as anime, start exploring the micro-communities surrounding those art styles.
It’s easy to lose track of time in the business of an art career. Most of the time, this causes artists to neglect their craft. Never stop putting time and effort into your art. You should be constantly developing your skills, building on your strengths and reflecting on your past work.
Not only does this help you keep track of what’s really important, it’s also meaningful to your fans. If you’re serious about starting a digital art business, make it a priority to put more time and effort into your art than ever before. Working on your craft every day is essential to improving your skills and perfecting your product.
Get noticed by influencers and grow your following on social media. Directly engaging and interacting with your followers has tremendous potential to increase your sales.
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Not only this, it helps you reach your target audience and gain recognition. Navigating the social media jungle is easier than you think, especially as an artist.
There are now dedicated online communities where artists can connect with each other and their fans. Having a social media account or two is a good idea as you can easily promote your sales channels and also run advertising campaigns. Let’s take a look at the most popular social media sites for artists.
You can’t do better than a social media site dedicated to sharing photos. But Instagram is convenient for artists not because of its image-sharing features, but rather because of its ability to target specific audiences.
It may sound cliché, but hashtags are a great way to target your posts with specific audiences or interests. There are tons of tools online to help you get the most out of your hashtags.
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Instagram is also great for communicating directly with followers. Although the site is prone to bots and “ghost” followers, regular interaction with the people who like and comment on your posts ensures that your followers are genuine.
A thousand real followers is bigger than a million ghost followers (although you can “buy” those ghost followers to make your profile more legit).
YouTube is another great option for artists looking to gain exposure. On one hand, you have the opportunity to monetize your videos and earn money from advertising revenue. But Youtube is home to its own unique communities and there are many artists on the platform.
Youtubers subscribe to and follow their favorite Youtubers, which means the site is fantastic for engagement.
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There are now also options for a “community” feature and subscriptions that give your members exclusive access to exclusive content. Even if you’re a digital-only artist, having a YouTube channel is a great way to connect with your fans on a more personal level. Consider creating an art tutorial or doing a quiz.
Finally, there are many social media platforms that are strictly dedicated to art, and artists are very successful on these sites. Sites like ArtStation, Behance, or Dribbble are great for connecting not only with fans, but also with other artists.
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