How To Start A Doordash – The need for food delivery has grown over the past two years as the pandemic has created new demand for convenience. Restaurants around the world have sought new ways to reach customers as many have shifted to a delivery-only model or added significant delivery units to their operations. Even after restrictions are lifted, restaurants are seeing the benefits of the delivery-only restaurant model.
Hosting a popular brand in your kitchen with a brand license or opening your own delivery-only restaurant can help you grow your income and create an additional income stream. Here are some steps on how to open a successful delivery restaurant with benefits.
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You want a clear idea of what dishes will be on your menu—and ideally, those dishes use the same ingredients as your current brick-and-mortar restaurant, if you have one. If you’re starting a delivery-only restaurant from scratch, make sure these ingredients can be used in multiple dishes. Also, verify that potential menu items can be easily delivered in takeout containers without compromising quality or safety. With brand licensing, DoorDash will offer you the best concepts based on your menu.
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A professional-looking website optimized for Google and other search engines (with a mobile-friendly, easy-to-read menu) is the first step to gaining visibility and improving your delivery-only restaurant’s online presence. 90% of consumers start their research online when choosing a restaurant – more than any other business. An online presence helps attract new customers; Make sure your restaurant has a customized website and menu in your delivery only restaurant business plan.
Now that you have a brand and a menu, it’s time to think about a logo. You can create the logo yourself or hire a graphic designer through sites like Fiverr or Upwork. If you host another brand in your kitchen, you need to promote your delivery-only restaurant to get to know the host brand and make sure you have all the brand assets.
If you already own a restaurant, you’ll want to make sure you have enough space to prepare, cook, and store products for a delivery-only restaurant. If you run a stand-alone delivery-only restaurant, you may want to consider renting a professional or cloud-based kitchen designed for delivery-only restaurants.
As a delivery only restaurant, proper delivery makes all the difference. This is the only opportunity for customers to try your menu without the usual traditional tasks. Invest in quality, sturdy takeaway boxes, containers, straws and stickers to ensure your food is delivered in the best way possible. When you partner with DoorDash for brand licensing, we take care of the supplies, materials and staff training needed to keep your kitchen running.
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Partnering with a third-party food delivery service can increase your restaurant’s footprint, allowing you to reach a new audience. With DoorDash, you can start a virtual brand based on your existing restaurant using your existing kitchen and staff for free. Restaurants can enjoy a flexible business model that adds additional revenue streams without increasing operating costs.
How many hours do you want your kitchen open for delivery only? How many staff members should work these hours? This is especially important if you are opening a delivery-only restaurant within an existing restaurant. If you host a well-known brand in your restaurant (like Bak Kung), you can use existing staff and hours. If this is your first delivery-only restaurant, you’ll want to calculate the number of staff needed, hours of operation, and more.
As a DoorDash partner, using promotions can help you reach thousands of new customers with select offers, and we’ll treat your store page like a home kitchen. Sponsored ads are another way to get your new restaurant in front of new customers: Your restaurant will be featured prominently in the DoorDash app, and you’ll only pay when customers order from your restaurant through sponsored ads.
When you license another brand with DoorDash, we handle all marketing for your new store; When you open a new delivery-only restaurant from scratch, marketing is in your hands.
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In addition to the DoorDash app, tools like StoreFront, a commission-free online ordering system, make it convenient for customers to search and order from your menu. Consider signing up for a Google Business Listing and include your preferred online ordering method so customers know where to order from you.
As a delivery-only restaurant, you have more freedom to be creative with your menu options. Consider expanding your menu or adding freebies like beer or wine. Some restaurants also host delivery-only brands dedicated to food, such as wings, or include meal kits or pantry items to create additional revenue streams.
When Scaffidi’s Restaurant Group (SRG) joined DoorDash in September 2020, the success of their partnership with DoorDash led them to launch Scaffidi’s Wings on Wheels and Scaffidi’s Gnocchi Nook, two delivery-only virtual kitchens. The virtual kitchen was so successful that SRG hired several full-time employees and added shifts for existing employees. Frankie Di Carlantonio, director of SRG, says DoorDash has been a big factor in helping them reach new customers. “I truly believe we are building a new business out of DoorDash. It doesn’t change your sales, it actually drives more sales into your operations,” he says.
While SRG decided to open two new delivery-only concepts, restaurants are not required to develop new menus in-house to add additional revenue streams.
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By partnering and licensing with well-known brands, you can use your existing kitchen and staff to host a delivery-only virtual kitchen. Earn additional revenue (low or no cost) by offering these items to customers using a separate, virtual-only DoorDash menu. We help restaurants decide which established brands to license, then share approved recipes, train culinary staff in preparation, provide supplier lists of the right ingredients, and serve each dish. We also recommend takeout containers for this.
Francis Cui, owner of Bak Kung in Pleasanton, California, partnered with DoorDash to host a virtual kitchen to boost sales. Bak Kung teamed up with Aria Korean Street Food to create a delivery-only restaurant that sells Aria’s dishes, as both restaurants use the same ingredients and techniques. Since partnering with Aria and selling her food on DoorDash, Frances has earned about $12,000 in monthly income.
Brand licensing makes perfect sense to me. We have the capacity and the content — I create it and sell it on the DoorDash platform. It’s like DoorDash is paying me for free.
With DoorDash, you can add an additional income stream by selling well-known brand menus in your kitchen with a brand license. Already on DoorDash? You can get started with brand licensing in the merchant portal here. Not yet a DoorDash partner or interested in opening your own DoorDash delivery-only restaurant? List your business today.
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DoorDash is an on-demand food delivery service that partners with local restaurants to deliver food to homes and businesses. However, the way DoorDash orders are delivered makes it easier for restaurants to enter the delivery business.
DoorDash offers hyperlocal food delivery across the US, operating in hundreds of cities. The company works with restaurants, sending them letters with specific menu prices, but controls the delivery and service charges itself.
One of the biggest differences between DoorDash and other apps is that restaurants don’t need to use their own delivery drivers to order through DoorDash. Instead, DoorDash has its own fleet of freelance sellers — called Dashers — who are paid in tips, a base salary from DoorDash and money to complete “challenges.”
This makes it easier for restaurants to start a delivery business as they don’t need to hire their own vendors.
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In the past, DoorDash used to accept some tips from its drivers — not anymore, he says. The company is involved in other lawsuits for mistreatment of its employees.
Restaurants pay DoorDash to use their drivers and receive orders through the app. Depending on the specific relationship the restaurant establishes with DoorDash, the restaurant may pay DoorDash a monthly fee, a flat fee per order, or a commission based on how much money they make.
These fees are used to pay Dashers, perform background checks on Dashers, process credit card transactions, pay for advertising, and
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