How To Start A Video Marketing Business – Many local or small businesses already wear many hats in order to stay competitive and succeed. Do you really want to add video marketing on top of everything you do? The short answer is yes. Video Marketing is MUST for Local Businesses!
The benefits of video marketing outweigh the effort. Video marketing is one of the most effective ways to increase traffic, engage your audience, and increase sales.
How To Start A Video Marketing Business
YouTube has more than 2 billion monthly users. If you don’t use video, your competitors do. Video marketing has many advantages.
Why Is Video Marketing So Effective For Small Businesses?
Making your own video doesn’t require any fancy equipment, and many of us already have what we need to get started. You can put your video online for free through various services such as YouTube.
In the “good old days” you could get thousands, or even millions, of people to watch your video just through TV ads, which could be very expensive.
Plus, you’re essentially paying to show your ad to people who probably won’t ever become your customers.
With video marketing, you can target your videos to reach a specific audience and marketing so that your message reaches the right people.
Best Ways To An Effective Video Marketing Strategy
And fortunately, even though people outside the market can see your videos, they don’t have to pay a dime to watch them.
Online marketing tracking is much easier than traditional media sites with the availability of detailed analytics and tracking,
From the number of times your video was viewed to the number of people who requested your product or service because of a video, these stats are at your fingertips 24/7.
An important thing to keep in mind is that today’s customer is internet and technology savvy. Just because they are in your local area does not mean they know how to find you.
Video Marketing Strategies
People no longer look in the Yellow Pages to find something. They “google” it. They search online, looking for reviews and recommendations before visiting your store or office.
If they can’t find you on the internet, they won’t come through your door. Video helps you get in front of local audiences who are already searching online for a business like yours.
Video marketing can be a great source of additional traffic to your website. No, you probably won’t score millions of viewers every day, and you probably won’t become a YouTube sensation.
But you can definitely increase your targeted traffic and convert many of those visitors into customers and paying customers.
Video Marketing For Small Business: Where To Start
Having a video on your website increases the amount of time visitors spend on your website, especially if your video is attractive and engaging.
People want to deal with people who know what they’re doing. Online video gives you the opportunity to demonstrate that you know your area of expertise.
Whether you’re a cosmetic dentist performing a specific procedure or an advocate advising parents on how to get equitable access to their children, educational videos showcase you as a professional to potential clients.
People aren’t just looking for companies that know what they’re doing, but they want to trust them and feel somehow known.
Upswing In Online Video Use For Small Business
Videos help create a meaningful connection with an audience that is more than just text or images.
As a business owner, you already know that it is easier to get an existing customer to buy from you again than to get a new one.
Existing customers are the bread and butter of your business. No doubt about it. Of course, continuing to grow your subscribers is essential.
But it is also important to stay on top of the customers who have bought from you before. Video is a great way to do this.
How To Create The Live Video Marketing Strategy You Need (and Why)
Whether it’s providing helpful how-to information or sending a video thank-you message, there are many possibilities for it to be used in video marketing.
← Video vs. Text: Who’s More Fun? What types of content work most effectively in video marketing?
As New Horizons 123’s Visual Digital Marketing Specialist, Julie grows small businesses by increasing their online visibility by leveraging the latest Internet and video technology. He specializes in the creative production of animated videos, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients. As a small business owner, you have a lot to contend with. The last thing you probably want to do is add video marketing to your list of responsibilities, especially if you’re new to video and don’t know where to start.
Many small business owners and entrepreneurs are hesitant to use video marketing because they think it is too complicated, time consuming, or even expensive. You’re not alone: 16% of invisible marketers don’t use video marketing because they don’t have the time, while 17% don’t use video marketing because they think it’s too expensive.
Video Marketing: An In Depth Guide For Every Business Owner Today
Video marketing doesn’t need to cost a lot of money or take a lot of time. This article will show you some inexpensive and time-saving ways to quickly get started with video marketing for your small business.
We see big budget videos from brands like Nike all the time, so making a big impression with a budget video can seem impossible. But one of the biggest benefits of video marketing is that low-budget videos have the potential to go viral as quickly as those of more established brands. Even for small stores, video can be a great way to attract new audiences, engage and delight existing customers, and even increase sales.
There are so many ways to use video for your small business, it can be hard to know where to start, especially if you’re short on time. Don’t worry! To help save you some time (and money), here are five types of results-based videos any small business can get behind.
Brand story videos allow people to learn more about your business history, your mission, and what sets you apart from your competition.
Best Video Marketing Practices And Resources
64% of consumers find brands that describe their purpose more attractive, and 52% say they are more motivated to buy from certain brands if they represent something greater than just their products and services and if the brand values align with your own. And
So learning about your personal background and values, especially in an intimate and immersive medium like video, can be the very thing that sparks a sense of connection.
In her brand story video, founder Satya Patrice Musso talks about how her daughter’s skin condition and eczema diagnosis inspired her to create fragrance-free, non-toxic skin products. We love this video because it’s short and to the point. Musso stands in his kitchen looking straight into the camera and shares his experience in under a minute. It also makes your videos intimate by inviting your audience into your space.
Product videos showcase your products, their benefits, and how they work. 96% of people use video to learn more about a product or service, so product videos are a great way for small businesses to showcase and see their products in action. by potential clients.
Video Marketing Statistics 2023: Platforms And Consumption
Teton Sports is a Women Owned Small Business (WOSB) that sells outdoor adventure gear. In this product video, they show one of their canvas tents in action. This video only contains music, subtitles and quick view. This is a great example of a simple, clear video that can easily be made on a shoestring budget, and it has over 40,000 views.
Educational videos allow you to establish yourself as an authority or expert in your field by educating your audience on topics in your field or specialty. This can come in the form of guides, tips, FAQs, or tips and tricks.
Rather than outright selling your products or services, you provide value by teaching your audience something new, usually how to complete a task related to the product you’re selling. This helps build trust with your audience and gain more credibility in your industry.
In this tutorial, Deadstock Coffee & Gallery shows its viewers how to make coffee at home. The video is educational and does not have a high production value either. Small businesses with limited budget and time can create something similar using only cameras or smartphones without relying on fancy video tricks.
The Small Business Guide To Marketing With Video
Social proof is the idea that the actions and opinions of others influence our behaviour. When it comes to small business marketing videos, you can use the power and influence of people outside your business to build social proof and create positive brand sentiment.
These types of videos can include videos of customer testimonials and product reviews, video collaborations with brand ambassadors or influencers, or user-generated video content from your clients on social media.
Health and beauty brand Unwrapped Life shares Instagram video reviews of its customers’ Instagram Highlights. If you’re already short on time, resharing these videos is a great tactic for your video marketing because
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