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If you are an aspiring e-commerce business, you may have wondered what it takes to start a successful eBay business. After all, eBay is one of the oldest and most popular e-commerce platforms. The site had 182 million customers in the second quarter of 2019 and about 1.8 billion monthly visits – second only to Amazon. In other words, it is a good place to start your e-commerce business.
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However, selling on eBay is no walk in the park. Turning your online store into a respectable business requires more than skill, dedication and a little insider knowledge. Below you will find important tips that will increase your chances of success as an eBay seller.
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The process of starting an eBay business is simple. But before you get in the water, we recommend making a few preparations. That is, think about what you will sell, the payment methods you will accept, the customer support process and the shipping methods. Also, take a look at eBay’s selling policies and regulations to ensure that eBay can support your e-commerce business idea. When you’re ready, what do you do:
To get started with eBay, select the “Register” button on the home page. You will be redirected to a page where you can create an account. eBay allows you to choose between a personal account and a business account. Your account is for occasional sales, while a business account allows you to sell more products. You can also register a valid business name and update your store with your business model. While creating an eBay Business account is free; You must pay the seller’s fees associated with listing and selling your products.
To register your account, you must enter your valid name, email and phone number and create a password. You will be asked to create a username. Next, eBay will ask you for your legally registered address and phone number to verify your information. After entering all these details and clicking “Register,” you should be able to log into your account immediately.
The first thing you need to do when you log in to your account is to change your account settings. To do this, click on “Account Settings” in the menu bar. From here, you’ll be able to change shipping information, customer requests, communication preferences, and addresses associated with your account.
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The most important thing to change here is your payment method, because that’s how you’ll pay for the sale. You can choose between PayPal, credit card or debit card. This card or account will be billed automatically based on your commercial invoice.
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Now comes the fun part – adding items to your store. Get started by clicking the “Sell” link in the top right corner of your account page. eBay offers two ways to add content: quick view and advanced view. The Quick Links tool speeds up the sales process by allowing you to include keywords in your product description. eBay will categorize your products and give you listing suggestions based on your description.
The advanced listing tool allows you to rank your offerings. You can enter product name, product categories, images, product description, product information, and shipping information, among others. With fast and advanced listing options, eBay calculates seller fees based on your offer. Therefore, it is important that you pay more attention to what you write.
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The most important things include your product (retailer and fixed price), payment information (PayPal, eBay Managed Payments, offline credit card or cash on delivery), return information, and shipping (standard warranty against inventory).
Now that your business is up and running, let’s talk about some tips to help you navigate the market and take your eBay store from ordinary to extraordinary.
Don’t invest too much in products when you learn how to start an eBay business. Instead, start small. Find products to sell and gain skills in photography, listing, testing pricing strategies, and communicating with buyers. Make sure you can handle the basic tasks of an e-commerce business (fulfilling orders, processing returns, etc.) before adding more products. Even if your eBay business is difficult, you need to find time every day if you want to see real results.
You can register up to 50 products per month for free. You will pay a small fee for each entry outside of this section. This is called a registration fee. These fees are paid on a per-group basis. For most groups, the fee is 35 cents per entry.
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You also pay the final price (a fraction of the selling price) when the item sells. This is called the final price, which is a percentage of the total cost that the customer pays, including shipping and handling. For most groups, the final interest rate is 10% of the total sales amount and a $750 fee. Also, don’t forget the fees. If you use Managed Payments, the fee will come from eBay.
You can also access eBay storefronts by paying for a subscription (called eBay Stores). Starting at $19.95 per month (with an annual subscription), this option gives you hundreds or thousands of free ads per month.
Visit eBay Fees to learn more about fees, including a fee calculator and tool to help you choose the right option for your eBay store.
The key to knowing how to start an eBay business is to identify a niche. Your eBay business is more likely to succeed if you make it unique. For example, if you only sell collectibles, you can keep your customers coming back if you include collectibles with used phones, video games, bags, and cookware. Better yet, have a collectible art piece, like a 1960s Disney collectible or a Bakelite bracelet.
Ebay Business Vs Personal Account
Like any e-commerce business, you need good product images. Use bright, clear images on a clear surface that show the product from multiple angles. Add close-ups and specify scales. To make sure your photos work well on mobile devices, use eBay’s Picture Service tool.
Start by choosing a category for your item. Then search the list using keywords such as brand name, size, color, or model number – any word that people might use to search for a product. Add enough product information and keywords to the description.
You should try to optimize your listings for SEO and take advantage of eBay’s best matching algorithm. Similar to how Google selects search results, eBay Best Match takes into account the title of the listing, the popularity of the product, the price, the quality of the listing and other factors to determine when customers go to eBay. What is the first thing you see when browsing your website?
Although eBay is best known for auction listings, you can also set a fixed price for an item to help sell it faster. eBay’s Quick List tool shows price options to attract buyers based on how similar items have sold in the past.
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When you make a sale, it is important to close the sale quickly and accurately. To do this, make sure you send the right product through the shipping method you just mentioned, as this leads to a better customer experience. eBay has tools you can use to calculate shipping, print shipping labels, and pay for shipping from home. Plus, you can get free shipping from the US Postal Service, UPS, and FedEx.
To check the payment status of a sale you have made, go to “My eBay” on the home page of your account, go to “Sellers” and select “Pending Payment”. If you think there is a problem with receiving your payment, please contact eBay customer service or the buyer directly.
To compete with other e-commerce sites, your eBay business needs to pay off. It is best to deal with returns quickly so that customers are not disappointed. You can change your return preferences and choose whether you or the customer pays for the return shipping through your account settings.
You can also reduce the chance of returns by using clear images and detailed descriptions in your listings and clearly explaining your return policy.
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In addition to returns, you may also experience a problem where the item you sent is lost in the mail or the customer has a problem.
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