How To Start Selling Your Own Product – I first tried to create and sell my own products in 1996. My plan was to sell subscriptions to an offline newsletter about small business marketing.
Not in their shoes, but close enough to feel their struggle, stress, frustration and pain.
How To Start Selling Your Own Product
In other words: I used to think that most of what I knew about copywriting and marketing before I tried to sell my own stuff came from reading books.
Selling On Amazon For Dummies (for Dummies (business & Personal Finance)): Deniz Olmez, Joseph Kraynak: 9781119689331: Amazon.com: Books
I learned how to be a copywriter from books and various mentors, but I had no idea what it was like to have skin in the game.
I did not understand how it all fits when you sell something. I knew the words and the sales copy. But my view of user experience was very limited.
Since then, I have sold tons of my products online, including e-books and courses. Fortunately, some of them worked well.
I also learned to be a better copywriter and freelancer while selling my products.
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Honestly, selling my own products has taught me more about the art of online copywriting than any book, course, event or expert.
But it might be easier to start with something digital, like an e-book or a short course.
Commit to spending time and money on it. And if things don’t go well, you invest enough to break even. Do not add too many lines. But enough of the focus.
When acting independently for a client, the client assumes almost all risk. You do the work and get paid. You usually get paid regardless of whether the client gets a positive return on investment (ROI) for the work you do.
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When you are with your own money, you will find that you pay more attention to every detail of your work.
But before you start spending a lot of time creating a course, let’s make sure you’re creating something people will buy…
No, you cannot start creating yet. First, you need to start researching and listening to your target audience.
Find out who they are and where they hang out. Listen to them. Ask them questions. Spend less time on happiness
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Your customers go through the same balancing act: trying to tailor your products and services to their customers’ prospects, desires and priorities.
It’s also scary because you’re spending countless hours on a project with no guarantee that you’ll see good results from your efforts.
Yes, if you are creating a video-based course, there is equipment to purchase. Never compromise sound quality.
If you are producing a book or e-book, design should not be overlooked. Hiring a great book cover designer.
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If your client is a marketing executive, they may not want to risk their own money hiring you.
If you’re starting a course, you need a platform to deliver it to your students. What is the best option for you? Udemy? Is it possible to teach? doubtful; Cajabi? A WordPress plugin like LifterLMS?
Once you’ve chosen a platform, you’ll need to upload your course or lecture. Also, don’t forget to end all communications with your email and payment provider so your customer experience is seamless.
You might be creating a brand new website for that product or creating a new page on your existing website.
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When you’ve invested hundreds of hours and possibly thousands of dollars into a project, you want to be very careful with the sales materials you write.
Send these emails. Publish some articles. Promote your offer on social media. Spend some money on Facebook ads.
Chances are very low that you will get a hit on your hands in the first week, but the first week is only the beginning. This is the beginning of a long journey.
This is the world your customer lives in. So be aware of his problems. Be kind, supportive, do your best, and be a good team player to help them succeed.
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Step #6: Return to the office as a more experienced author, ready to better serve your clients
Back then, if you were designing and building a bridge, it was required by law to bring your family with you and live under the bridge for at least a year. If a bad bridge collapses, you and your family will be the first to die.
That’s why I believe you’ll be a better copywriter or freelancer if you create your own products.
You get to experience what it’s like to live in your client’s shoes. You will know what it is like to be in danger.
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Trust me… When your money, success and reputation are at stake, you will never settle for anything less than your best work.
And once you know how good your work is, you can offer the same level of quality to your customers.
Published by McGraw-Hill in 2001, it paved the way for a new generation of online writers and copywriters. Learn more about his work at Conversational Copywriting and NickUsborne.com. Start your free trial, then sign up for a Basic or Basic monthly package and enjoy 3 months for $1.
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Salted fish are traded for furs and provisions. Wooden squares are cut on horseback and sold at artisan markets. Watermelon seeds are planted, grown, and fully harvested before changing hands at a roadside stand.
These early transactions planted the seeds of commerce as we know it today. Countless small businesses also make handmade items and sell them through craft fairs, pop-up shops, online marketplaces and their own e-commerce stores.
Selling handmade items is a great first business for entrepreneurs. In most cases, these businesses can be started from home with little investment. Explore more ideas for things to make and sell online with tips for all skill levels, from beginners to advanced crafters.
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Bath bombs and soaps are low barriers to making and selling. Online classes are a great place to learn the ropes, and commercial molds make assembly easy, even if you’re not creative. Before diving into complex formulations with emulsions and preservatives, start with simple recipes for products such as bath salts.
Get inspired: Gone To The Stars: How a royalty soap founder went viral: How to make a bath bomb
This is a manufacturer’s business for non-manufacturers. If you want to sell (almost) disposable products, the t-shirt business might be the way to go. Your digital design can be printed on a variety of products including t-shirts, mugs, bags, key chains and dog leashes to deliver to your customers. Looking for a more handmade feel? Consider learning the art of screen printing and printing your designs at home or in a studio.
Get inspired: Passionfruit Interview: Her LGBTQ+ lifestyle brand was inspired by dogs. Getting Started: How to Start an Online T-Shirt Business: Everything You Need to Know
How To Start Selling Online
Another business idea is jewelry that ranges from the simple and understated (like beaded necklaces) to the elaborate (think silverwork). This is a saturated market, so it’s important to do your homework. How do your designs stand out? Is there a market to cover? Success in this industry is based on strong branding and craftsmanship.
Get Inspired: The Lazy and the Shiny: The Mindset of a 10-Year-Old Founder: How to Start a Jewelery Business
A gift box or subscription business is a great idea for those who are less creative but are interested in making something to sell. If you love to give gifts, different gift boxes can be a great business idea. The shipping process is simple because subscription boxes are usually packed all at once, at the same time each month, in the same size box.
Get inspired: A day in the life of an entrepreneur Sofia Pierro Startup: How to start a subscription business
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It is estimated that by 2031, the global candle market will be worth 16 billion US dollars. Although this is a crowded market, there are many things to explore, such as religious, birthday, eco-friendly, fragrance, candles, novelty items, and more. There are tons of online DIY tutorials for beginner candle makers. Candles are one of the easiest craft ideas to make and sell online, as they don’t require basic melting and pouring techniques or crafting skills.
Candies, cookies, pastries, chocolate, jams. Sugar can be made into endless things by turning, melting and baking, and can be sold online or in person. It is a category with specific problems such as legality, labeling, and shelf life, and plenty of room for creativity. Specialty Markets include: Holiday, Celebrations, Custom, Novelty, Catering, Pet Treats and Gift Baskets. Local craft fairs are a great place to try out your new creations
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