How To Target Business Owners On Google Ads

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Running an online business is no joke, especially when you have to compete with giants like Amazon, who have an endless marketing budget to fuel their ads. The race to get to the first page of Google’s search results is very competitive Trying to get to the first page, even with great SEO, can easily take months or a year

How To Target Business Owners On Google Ads

How To Target Business Owners On Google Ads

This is where paid advertising (PPC) comes in Google AdWords is an advertising service by Google that allows businesses to display their ads on Google’s search results pages. Ads usually appear at the top or bottom of Google’s SERPs (search engine results pages).

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Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first customers online. Today we’re going to dive into some of the basics of using AdWords for your business

Google AdWords is a powerful online business advertising tool What makes it so amazing? Here are some of the benefits businesses enjoy on Google’s paid marketing platform:

With Google’s many targeting options, business owners can ensure that their ads are only shown to potential customers. Business owners can filter their audience based on geographic location, age, keywords, and more. In addition, they can also choose the time of day when their ad will appear to their target audience A common example that many companies use is to only show ads Monday through Friday, 8:00 a.m. to 5:00 p.m. This is usually because businesses are closed or slow during the holidays This helps maximize your ad spend

This is especially beneficial for local businesses Research shows that 50% of mobile users who perform local searches on their smartphones visit a store during the day, ranking local merchants higher in the SERPs to attract more traffic.

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Since the 2013 update, Google AdWords has allowed businesses to choose which ads appear on them. For Search Network, you can choose from desktop, tablet and mobile devices On Media Web, companies can go even further and target specific devices, such as the iPhone or Windows Bid adjustments allow you to automatically increase or decrease your bids for devices that are more likely to convert on your site. Note: View conversion and e-commerce data in Google Analytics

This is probably the most popular benefit of advertising on Google AdWords In AdWords, companies only pay for clicks on their ads, not impressions This is called the pay-per-click (PPC) advertising model This way, merchants save money by only paying when a user takes an action to view their website.

Google AdWords allows businesses to track the performance of their ads This means you can track the number of users who see and click on your ad AdWords also allows you to track the number of users who receive a request after viewing your site

How To Target Business Owners On Google Ads

According to Google’s Economic Impact Report, marketers earn an average of $2 for every dollar spent on AdWords. At times like these, using Google AdWords as part of your online marketing strategy is sure to bring positive results. However, this is not always true for all industries The best way to find out if Google AdWords will benefit your business is to try it out

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If you don’t know how to set up your account and how to benefit from AdWords, this guide will help you. Read on

Pay per click advertising is a powerful tool, but only when used wisely Before you start creating an AdWords account, you should define your goals Although “more sales” may seem like a great goal, online advertising will require you to be more specific

Someone visiting your site for the first time is unlikely to make a purchase Selling online is more about building and developing a relationship of trust with your customers Because of this, using AdWords can serve many purposes such as:

It’s perfectly fine to have more than one goal, remember that you’ll need to run different campaigns to reach different goals (more on this later). In addition to defining your goals, there is another important condition for advertising in AdWords – the presence of a landing page

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A landing page is a URL or web page that a user is directed to when they click on your ad A landing page is a separate page, separate from your main website, designed to achieve a specific goal A good landing page is critical to the success of your AdWords campaign A well-designed and optimized landing page will help convert visitors into leads or customers.

By now, you should have a list of specific goals and specific landing pages that serve to achieve each It’s time to set up your Google AdWords account

Just go to the Google AdWords website and sign up using your Google account If you don’t have a Google account, you’ll need to create one Don’t worry, it shouldn’t take more than a few minutes

How To Target Business Owners On Google Ads

After entering the required details, you will be taken to the next page to create your first campaign Here you can set your budget, target audience, bids and write ad copy

As you can see, budget is at the top of the list Setting a daily budget ensures that you don’t go over your spending limit The best way to calculate your daily budget is to first understand how many customers your landing page can convert. If you are just starting out, you can work with the average

According to Wordstream, the average cross-industry conversion rate is 2.35%. This means that, on average, only 2.35% of users take action after clicking on an ad By considering the average conversion rate for your industry, you can estimate how much you are willing to spend per visitor. It is also called cost per acquisition (CPA).

After selecting the desired currency and budget, click “Save” and proceed to the next step

At this stage, you can specify the geographic location of your target audience This feature ensures that your ads are only shown to users who are searching for the keywords you’re bidding on (more on that later) and are in the geographic location you specify.

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When using the advanced search option, you have access to “Advance Targets”. Radius targeting allows you to target a specific radius of your zip code. Depending on the nature of your business, you can target the entire country or just the city if you’re selling something locally. You can also define different rate adjustments for each target bandwidth For example, you might want to increase your rate within a 10-mile radius and decrease your rate within a 30-mile radius.

The next step is to choose between the Google Search Network and the Display Network The search network places your ads in Google’s search results, and the display network shows your ads on any website that displays ads.

For startups and small businesses, the search network is recommended because it shows your ads to users who search for keywords specifically related to your business. Image ads are great for branding, retargeting, and often have a very low CPC But they are also not query driven

How To Target Business Owners On Google Ads

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Keywords are search words or phrases that a user enters into the Google search box when performing a search. Google allows you to choose 15-20 keywords that your ad will appear in the SERP Don’t worry, you can always add more keywords later

It’s a good idea to choose a few keywords that you’re sure will get you results instead of choosing 20 that might be relevant That said, also consider the search volume for your chosen keywords While it may be tempting to choose a keyword with a search volume of 450,000, it may not be the best idea.

As mentioned earlier, AdWords works on a bidding system Keywords with high search volume are often very expensive Choosing more keywords or choosing keywords with high search volume can be expensive

Detailed letter Broad Match is the default setting in AdWords According to Google, it “enables your ad to appear in searches for similar phrases and related variations, including synonyms, singular and plural forms, potential misspellings, basics.

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Broad Match allows you to reach a wider segment of your audience However, since BroadMatch also shows your similar announcements

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