Is Towing A Good Business – How To Get Tow Leads: Top 37 Tow Marketing Ideas To Get Tow Money Calls & Tow Business [Infographic] Jul 13, 2021 Business Tips Online/Digital Marketing
Leads can make or break any drag business, no matter your location or how long your business has been in business. Without a constant flow of new streams, your business cannot sustain. But when you create a truck marketing campaign that attracts new customers and leads to your business, it’s a recipe:
Is Towing A Good Business
So, we know why generating quality towing leads is important to the long-term sustainability of your towing business, but what’s the easiest way to do it? The answer is good drag marketing and advertising. If you’ve ever wondered how to get more towing business, how to get towing contracts, or how to get towing jobs in general, try some (or all!) of these marketing ideas.
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The most important thing you can do for your towing business is to create a website. That website will serve as the online storefront for your towing business and the home page for your towing marketing and advertising efforts. Add the URL to your business cards, your trucks—anywhere you’d normally put a phone number. The URL is often easier for people to remember, which means it’s easier for them to contact you.
Without a website, how will those potential customers find your business on Google? How will they know where to contact you? They won’t.
Fill out the form below to see how many people are looking for towing services in your area.
Before you set out to get more tow leads and tow cash calls, review the digital marketing efforts you already have. This may include:
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Having one of these things means you’re off to a good start, but don’t worry if you only have one or two or none at all. It’s never too late to improve your digital marketing and get more leads. A good digital marketing company can point you in the right direction.
If you want to appeal to your ideal customers, you need to know who they are. One of the biggest reasons why drag campaigns fail is that they fail to identify their target audience and their pain points. Ask yourself:
Once you’ve identified a persona, identifying their pain points will help you fine-tune your marketing strategy. To find them, consider surveying your customers, talking to your sales team, or analyzing your competition’s marketing strategy.
Before changing your tow truck marketing strategy, don’t forget to evaluate your competition. They may have thought of some tactics that can be applied to your strategy and make it more effective.
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Once you gather all the details, ask yourself if you can use or adapt any of their techniques and make them work for your business.
It all comes down to networking and connections in your community. Are there other small businesses you could incorporate? A mechanic or collision repair center? A property management team? Is the event service handling mostly on-site or off-site parking? All of these can be valuable sources of drag and out-of-the-money calls.
While this tip is as difficult and unrelated as it sounds, it can make a huge difference in the quality of leads you land and the money you land.
Listen: Listen to your customers and ideal customers about what they want and how you can provide them with the best towing service.
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Monitor: Track market trends, customer behavior, and the results of your current marketing strategies and learn what works and what doesn’t.
Learn: Learn by reviewing your marketing strategy at key points throughout the year to grow your business.
For many tow truck companies, a stranded motorist is their ideal customer. They may or may not want a towing service – they are probably in an emotional state because they are stuck and need help. Knowing this, you can take advantage of this situation and be their knight in shining armor to save the day.
Most tow leads and tow money calls are the result of one of two things: motor club membership or your brand name.
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Becoming a member of a car club is easy, so the area to focus on is your brand. Since your ideal customers are on the street, make sure they recognize you when they see you. Mark your tow trucks and make it easy for them to recognize you and remember your business name. That way, when their car breaks down and they need a tow, you’re the first towing company they think of.
As we said above, becoming a member of a car club is easy, but not all drivers receive roadside assistance through members or their insurance. However, everyone has a smartphone, which means they can find a “tow truck near me” when they get stuck and need help.
Focus on your website and SEO if you want to appear in search results when they search Google. SEO will help you appear at the top of search results and your website will give stranded motorists all the information they need to contact you.
Affiliate marketing programs are performance based, meaning (in most cases) you are paid based on the success of the program. Most programs operate on a sell/click/impression basis. If it’s in your budget, consider using one of these programs to bring in more drag leads and make money calls.
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Every tow truck in your fleet is essentially a billboard on wheels, so make sure your branding is on point and eye-catching. To do this, cover these two areas:
Color: Choose a specific color associated with your company – make sure one of your competitors isn’t already using it!
Logo Display: Put your business name on your trucks and make sure it’s visible! You want people to be able to read it remotely and when they’re on the road.
If you’re one of those tow truck businesses with big phone numbers on their vehicles, it’s time to rethink your strategy. People can see numbers, but are they more likely to remember a string of 7 to 10 numbers or your website?
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In the long run, you want people to recognize your business name, not your phone number. So having a website that matches (or is very close to) your business name will make it easier for them to find and contact you.
Reviews are important for every business, but they are especially important for Twang businesses. Before a potential customer calls you, they will read what others have to say about the quality of your service, your professionalism, your timeliness, and more. . To start getting more positive reviews, you can:
Getting more drag leads and drag money calls may seem like an old-school marketing strategy, but your ideal clients are more likely to work with you and remember you when they know you. Put a Face to the Business If you want to try canvassing, try doing it on a weekday before people get in their cars to head out for the weekend.
Here’s another two-tactic marketing idea that stands the test of time: direct mailers. Compared to the clutter that is most email inboxes, old-school mailboxes have very little action, meaning your letter or postcard is less likely to be read.
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According to the Direct Marketing Association, the average cost per lead for direct mail is $51.40 for a regular mailing list and $54.10 for postcards.
A good PPC and SEM campaign is a pull advertising strategy that has been proven time and time again to generate pull leads and pull in calls.
Google is the most popular search engine for PPC and SEM campaigns, and don’t forget about Bing thanks to its massive popularity. It is less popular but still has a large user base – many of whom may be your customers.
Search Engine Optimization (SEO) is still king in the digital marketing space. This will push your business to the top of page 1 of Google and keep it ahead of your competitors. If your business is strong enough, SEO alone will generate most of your tow leads (but we still recommend reading these tow ad ideas)!
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A good first step is to set up your Google My Business account. From there, you can move on to backlinking (linking to other high-authority drag sites) and content marketing (sharing drag-focused content with your potential customers).
It is always a good idea to let an SEO expert guide you. They can make recommendations for your SEO campaign that will increase its effectiveness over time.
Advertising your towing business on Facebook and Instagram can be a cost-effective way to bring in more towing leads if you set up the right strategy and know how to navigate advertisers on these platforms. . If
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