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In 2011, I took admission in International MBA. Coming from a legal background, an MBA for me was a way to quickly change direction.
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I want to pursue a career in business (more as an entrepreneur than a manager). And I want to quickly find a career to move to the US (I’m from Italy).
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Fast forward to 2013, after completing my MBA with a focus on corporate finance and business strategy I was able to land a job as an analyst in California.
However, instead of becoming an entrepreneur, I was stuck in a stagnant career path where I – like the army – had to take a few linear steps and wait a few more years to climb the ladder.
Fast forward four years to starting my MBA and three years into my new life in California. The career journey I took through MBA was not satisfactory for me.
That’s why I didn’t take admission in MBA. So I quit, went back to Italy and started my own digital business (a lot happened in between, like I moved to New York for a few months, but for brevity, skip that part for now).
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I decided that most of what I learned in business school, although very useful, was for a linear career in a company.
They didn’t really help me as a digital entrepreneur. So I had to go back to learning on my own, experimenting a lot and learning a lot of new things from scratch in the process.
To make things more interesting, I joined a high-tech startup in 2016 where I still lead the enterprise unit.
It’s a true business journey and a collection of resources I’ve learned the hard way over the years to help you thrive in the uncertain business world.
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FW is not about learning the business quickly for its own sake; It is about the minimum dose of business education that leads to action, not paralysis;
It is the result of original and independent research, thousands of hours of analysis, research and critical thinking.
The name may mislead you into thinking that you can learn everything there is to know in four weeks.
Instead, it’s a jump-start concept where, over the course of a few weeks, you can learn and apply the fundamentals of advanced business concepts in the real world.
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Personally, it took me years to master some of the concepts I discuss on this blog, and often that transition involved forgetting things that were no longer relevant or never happened.
The real world is highly relevant. What works in one context will not work, or worse, be disastrous in a new context and environment.
So I try to remain ignorant. There are many tools, frameworks and methods you can use, but each should be evaluated based on the environment in which you live.
However, the process is important. This process continues because it helps you understand the context faster.
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When I completely shifted my focus from my previous career to build a digital business in 2015, I found that the education I had acquired through my MBA did not help me much in building a digital business.
So I started documenting my new journey, and as I went through it, I thought about creating the business school resources I would rely on as I built my own business.
As I put more out into the world, I was able to gather feedback on whether these resources might be of value to other practitioners in the real world, and that’s what blows my mind, but it’s what keeps me going.
When I hear from people posting about their performance on resources; how they started their business; How they transition in their careers or start a new role gives me satisfaction and joy.
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To continue funding my passion, research, and enable more people to learn modern business concepts, I had to make it financially sustainable.
This blog is primarily monetized through premium products (courses, books, memberships, sponsorships) for those who want to take their knowledge to the next level.
Those who come are very happy with the resources available for free. Join our premium resources for those looking to take the next step.
The business world has changed rapidly; The digital world has changed the way entrepreneurs operate and understanding this dynamic has become crucial. That’s why I created this blog. I’ve documented all the lessons I’ve learned over the years here, and I’ve made them available to you so that it becomes the go-to place for digital entrepreneurs, executives and business people.
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When I first came to digital marketing, I came from a completely different background. After graduating as a lawyer, with an International Masters in Business Administration, I worked as a financial analyst in a real estate investment firm. This experience taught me to look at hard numbers and analyze each company’s balance sheet to understand the business logic behind it. When you understand how money moves, you also understand the strategic thinking behind any company.
When I switched to digital marketing, I was looking for a way to break away from a typical 9-5 job and be alone. The problem is that the most visible things on the web are the least useful. I soon learned that visibility is not the same thing. However, I want to present practical resources that anyone can use to grow their business or at least better understand the world of business.
Then I joined a tech startup. There I helped the company develop its business operations since the end of 2016. One thing that was clear to me from day one is that a strong distribution strategy is critical to the success of any company. From there I started learning everything I could about business modeling, business strategy, distribution strategy and growth marketing.
An MBA can still be a valuable program for those looking to advance their business careers. And for new entrepreneurs. However, there are some fundamental aspects of an MBA program that make it very risky by today’s standards.
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With the business world changing at an increasingly rapid pace, the opportunity cost associated with enrolling in an MBA program has become too much for many people to bear.
However, this is only part of the story, I think. In fact, today’s MBA programs have become very risky for several reasons:
In this blog I look at business models. And I focused a lot of my attention on game-changing models. Of course, confusion has little to do with it. What we accept and embrace is the modern business and education model. However, this model has its basis in the world formed in recent decades.
Many of the modern business models that are reshaping the business world and rewriting the rules seem to harken back to an earlier era. Whereas centralized and closed models have dominated in recent decades. New technologies ultimately enable the decentralization, mediation and delocalization of companies, processes and teams.
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This way you will be able to learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons learned from studying technology companies is how distribution and the ability to design a sustainable business model are among the most important aspects. The more companies based on technology products or services, the more founders will be technical people (engineers or programmers). It’s great though and allows us to create amazing products. This can lead to proper oversight of sales and distribution strategies that allow the business to grow faster and become sustainable faster!
As Head of Business Development, I focus my efforts on finding the right strategy, distribution, sales processes to accelerate digital business growth. It is very important not to lose focus on the product and customer needs. From fulfilling great products built around customer needs delivered through the right channels, I believe any company can achieve rapid and sustainable success.
Community Says I Learned More from Resources in 90 Minutes in a Coffee Shop than I Did in Three Years of Part-Time MBA
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I was very pleased with Gennaro’s always excellent concise flow and helpful insights. He is a diligent and responsive publisher.
Thanks to him, I learned about some basic business concepts that anyone interested in business should know and about the business models of companies that shape the world. Laura Soto Von Arnim Senior Information Security Specialist –
