Materials Needed To Start A Podcast – Learn how to start a podcast, launch your own show, and start growing! This complete step-by-step guide takes you from the initial idea to going live and getting your first 100 listeners.
In this article, we’ll walk you through every step of creating a podcast, from planning and recording to publishing and promotion. By the end of it, you’ll know exactly how to create a successful podcast, and hopefully do it as quickly and painlessly as possible!
Materials Needed To Start A Podcast
There are two big questions you need to ask yourself here, and they are joined at the hip. First…
Video Podcast Equipment: What You Need To Get Started
Are you a freelancer? The company? Or marketing manager? If so, you may have identified podcasts as a great way to grow your authority or community. Here you can provide valuable and entertaining content to your customers and target audience. You can build trust and cultivate the rabid super fans every company dreams of.
Podcasting is not exclusively a content marketing strategy for businesses, but far from it. Maybe you see it more from a “creative outlet” perspective. This can include acting in your spare time and on a topic you are passionate about. Podcast topics can be anything from true crime to vegan baking. There will still be one
, however, can be just as serious as a company looking to attract new customers.
So what’s the point of all this? If you can’t answer the “why?” question, then you won’t be in the best position to design podcast content that matches your ambitions and goals. You’re building the foundation of your metaphorical house, so it pays to put a little more thought (and effort) into getting it in place!
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Our guide to starting a podcast was originally created in 2016. We regularly update this post to reflect changes in technology, our recommendations, and because we’re always learning new things!
If you’re doing it for business and (for example) you’re a personal trainer who wants to do a health and fitness podcast, your target audience might be people interested in healthy eating and weight loss. , exercise or bodybuilding.
If you’re making a hobby show based on, say, your love of zombies and post-apocalyptic fiction, your target audience would just be people with the same passion. Maybe fans of the TV show like it
Many smart people talk about creating student personas or avatars. It’s a good idea to describe exactly who you want your content to hear. This is the person you have to consider when planning an episode: “Does John, our listener, like this?” Does he focus on what he wants, what he cares about?”
The Podcast Playbook
This character and these questions help keep your show focused and on track, both of which make for more engaging episode content.
Some people already have a small audience when they start a podcast. This could be anything from a business or brand to a musician, former athlete or writer.
If you already have an audience that isn’t built around your podcast, this is a good opportunity to build a fan base for your show. Of course, this assumes that the podcast is relevant to that audience.
During the planning phase, you may choose to survey your audience. Here you can ask them things like “what is your biggest pain?” and “what are you struggling with right now?”. This can help shape your content in the future.
Tips For Starting A Podcast That Will Generate Income And Build Your Audience
You can also choose to learn a little more about them. This can be anything from demographics and location to what other podcasts (if any) they like to listen to.
Welcome to the vast majority of people starting a podcast! Please don’t let this of all things stop you from starting your show. Most podcasters start things off by “talking,” but follow the steps in this guide, bookmark the articles we link to, and you’ll be steadily growing your audience from scratch!
Here’s some good news for you too. In our 2020 Podcast Discovery research, data showed that potential new listeners don’t care if they’ve never heard of you before. Actually it is
An important factor to consider when considering whether or not to hit the game. Check out the survey link for more useful statistics and information.
Creative Assignments: Podcasting
Whether you’re providing information to help someone lose weight (in the case of our personal trainer) or doing a really fun interview with one of your favorite authors (in the case of our zombie podcaster), you’re providing value to your listener .
Not only have you given them a reason to listen, but you’ve also given them a reason to come back for more. This is important to consider during the planning phase. Can you write 10-15 potential episodes that you think your target audience would like to hear?
Did you know that your podcast description (also known as the show summary) is the most important thing that potential new listeners judge your show by? That’s according to our 2020 Podcast Discovery Survey.
Are you more of a visual learner? At Podcraft Academy, we have a podcast starter video course and weekly live training sessions, all dedicated to how to design your show.
How Much Does It Cost To Start A Podcast?
A single “how to start a podcast” guide without answering the most common question – what do I call this?
You can actually come up with a clever name for your show. But remember that people need to find you when they search for information about your topic. If you have a clever / trendy name for your show, try including a description in the title. There’s no point in posting great content if no one is going to find it.
. It probably belongs in the ‘clever name’ category, although we’re not that clever… So to give a description, we’re also using the tag: The Uncommon Leader’s Guide.
A searchable (but some might say boring) option is to simply name your podcast something your target audience is looking for. If our personal trainer called you on his show
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Then there is absolutely no doubt what it is about. It’s a good idea, though it might jog her memory a bit.
If you choose this route, don’t be too long and wordy. Remember that you will be saying the name of the podcast a lot while recording the episodes, so make sure it rolls off your tongue.
And it was about rock climbing, people just thought “who is Mike Smith?” and move on to the next podcast. You can write this again in the name of your show along with a description (‘
This is a concise guide for minimal time and stress. Just the essential steps, tasks and homework to get your show out into the world. Then find out about the details later!
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Expanded with each of the 20 steps, beautifully designed and laid out to guide you through the entire process in the most efficient way.
Once you’ve decided what kind of content you want to publish on your podcast, it’s time to think about the episode itself. So when we look at how to start a podcast, what are the most common questions about podcast episodes?
How long does it take to deliver the message? If you ask most podcast listeners, a “short” episode is probably less than 15 minutes long. And a “long” episode is probably just over an hour.
Many people cite the average travel time (reportedly around 20 minutes) as a good length. But anything between 20 and 45 minutes seems to be the “sweet spot” for episode length.
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Don’t worry too much about these numbers, after all the length of an episode is determined by two things.
If you have 50 minutes of valuable and relevant content, why cut it down to 20? Or similarly, if you’ve said everything you need to say in 10 minutes, why cut it down to 30? In an extreme case, say you’re doing an interview and it’s a great conversation from start to finish, but it’s 2 hours long. You can split it in half at any time and create two separate episodes.
Over time, listeners will tell you if they think the episode is too short or too long. Try surveying your audience once a year to gather such data and adjust accordingly.
Finally, height is actually a “unique” factor, as discussed earlier. Short and sweet 4-minute episodes may suit one type of listener, or massive 3-hour in-depth interviews may suit another. Consider whether length may intentionally be the only choice for you.
Spotify For Podcasters: How To Start A Podcast On Spotify 2023
The best schedule is usually the most regular one that you can stick to regularly.
So, if you only manage once a month, that’s fine. If you can do it every 2 weeks, even better. Being able to farm every week is great.
You can still make a big impact with a fortnightly or monthly show, but people often plan their lives around that day