New Business Models In Emerging Markets – The purpose of this article is to provide a confusing overview of business models. Given that competition between firms will not only be with new products, services or technologies, but also with new business models, disruptive business models will emerge to replace existing business models, organizational structures of Apply, and emphasize, product and service offerings. Company proposal. Value is unique.
The literature on the topic is updated, allowing for the most up-to-date information and the development of a research agenda. The analyzed literature was obtained by systematically searching some databases with the term business model disruption. The strategy of content analysis was used to analyze the data, categorize the material during the study, and later the author used the results and interpretation of the analyzed content to process the results.
New Business Models In Emerging Markets
The collected literature was created as a result of the data generated by the different opinions of the authors on disruptive business models, which were analyzed and classified to make predictions and new interpretations.
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Considering the emerging literature on the process of business model disruption and identifying important market phenomena that lack a theory to sustain, this paper provides a comprehensive overview of the issue, thereby deepening the theoretical analysis of the topic. and reduce the lack of literature. This study also introduces a research agenda that highlights gaps in the business model and points out some avenues for further theoretical research.
Shiavi, G.S. and Behr, A. (2018), “New technologies and new business models: a review of disruptive business models”, Innovation and Management Review, Vol. 15, No. 4, pp. 338-355. https://doi.org/10.1108/INMR-03-2018-0013
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Organizations, regardless of the industry in which they operate, are exposed to a variety of new technologies that simultaneously create business opportunities and challenges for the company (Tongur and Engwall, 2014). Therefore, organizations that focus on new technologies ensure a continuous supply of new products, services and processes, influencing business structures and markets (Seneo, 2004; Bueno and Balsterin, 2012). In this sense, many studies show that the changes caused by new technologies reflect a positive effect on the company’s performance, allowing it to gain competitive advantages through innovation, and thus their reputation with respect to competitors ( Hamel and Prahalad, 1994; Kassicieh et al., 2002; Huang and Christensen, 2008; Lui et al., 2016).
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It is then seen that organizational change takes advantage of the flexibility of new technologies, creates ways of creating value for the market through the innovation process, expands the scope of the organization and promotes the creation of new business models (Zott) et al., 2010). However, in addition to the potential for innovation when offering products and services, companies must be concerned about the compatibility of their business models with new technologies (Pacheco et al., 2016). This is because the identification of new technological opportunities or threats presented in the market of business models allows the company to respond by adapting to logical patterns of products or services, processes, skills, profits and value network relationships (Seneo, 2004 ) , such as. The essence of a business model is to determine how to organize the business to deliver value to customers (Teece, 2010).
However, some companies do not understand the need to adapt their existing business models to new technologies (Marcades and Owen, 2010). In this regard, Gassmann et al. (2013) pointed out that the competition between companies in the business ecosystem will not only take place through new products, services or technologies, but also through innovative business models, because business model innovation is a type of innovation. It has the ability to influence markets and markets. the markets competitors (Zhang et al., 2018) and can help create different competitive advantages (Teece, 2010). In this context, disruptive business models emerge at a stage where new technologies and innovations become important and new organizational structures are required for the products and services offered, which emphasize a unique market value proposition and complement existing businesses. models (Hwang and Christensen, 2008). Markeds, 2006; Mitchell and Coles, 2004; Moore, 2004; Osiyevskyy and Dewald, 2015; Santos et al., 2009; Wu et al., 2010).
Taking into account the originality of the mentioned topics, the purpose of this article is to conduct a review of analytical business models, using scientific journal articles as a basis. To do this, the literature on disruptive business models is collected and updated to obtain the latest developments and to create a research program on the subject, for this purpose, in terms of analysis related to business models and new technologies. Taking in, representative. . A breakdown of key concepts and key themes in this overview of disruptive business models.
Despite the relevance of this topic, there are few studies that try to present a theory about disruptive business models (Foss and Saebi, 2017), its importance in creating new business models or changing the business models of existing organizations. In consideration. , with the aim of creating a new business structure to the innovation market that introduces new products, services or processes, redefines what is available in the market to offer unique value to customers (Marcades, 2006; Santos et al. ., 2009; Habtay, 2012; Amshoff et al., 2015). In addition, the exact meaning and their conceptual scope depending on the nature of the disruptive process and the innovative business model are still unclear in the literature (Wu et al., 2010; Foss and Saebi, 2017).
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Therefore, given that the business model disruption process literature is emerging and highlights important market phenomena that lack theory to sustain, this paper maps the literature on disruptive business models through a review. helps in Thus deepening the theoretical analysis on this topic and reducing this gap in the literature. Despite the absence of this concept in the literature, most research on disruptive business models remains theoretical and reports few practical examples of disruptive business models. Therefore, the research agenda of this paper helps to highlight gaps in business models which empirically indicate some opportunities for future research.
This study is designed in the following section to demonstrate the methodology used in the overview map. Then, in the third section, the results obtained by analyzing the literature on disruptive business models. Finally, in the fourth part of this article, the relevant aspects of the state of the art are discussed, then presented in the final recital of the research workshop.
To contribute to the existing literature on disruptive business models, this qualitative and descriptive study provides a constructive overview of this debated topic, presents its recent developments and proposes a research agenda. A review, like other review studies, is a type of library research that uses published documents on a topic as a source of information (Webster and Watson, 2002). Therefore, the scope of the review consists of identifying and analyzing scientific journals and journal articles that serve as essential sources for the study of the topic.
The articles selected for review are specific to disruptive business models in theoretical research and empirical research. This collection of articles, which formed the analytical unit of the review, was obtained from a database search. The following scientific databases were selected for this search: CAPES Journal Portal, EBSCO, SCOPUS and Web of Science. This choice is justified by the influence of these institutions in the academic field, given the number of access to many journals of all fields of knowledge and journals, such as those related to business management, which focus on disruptive business models.
A Framework For Innovation In Emerging Markets (chapter 1)
After selecting a scientific database, a search term is defined to obtain a set of articles to search. Four searches were performed, one in each database, in stages
(Without Citations) Only to retrieve studies on the topic of peer-reviewed scientific articles without a time limit (search filter) that discuss the topic specifically and in depth. The database search was conducted at the beginning of the second semester of 2016 (July). After removing duplicate articles within the same database, as well as removing duplicate articles from one database to another, a total of 19 articles were analyzed. No other article exclusion criteria were used.
Initially, each article resulting from the search was reviewed in detail to ensure relevance to this study, as well as subject approval.
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