Any aspiring entrepreneur researching how to start a business might be advised to write a business plan. But several resources provide business plan templates and relevant examples to help you write your own.

That’s why we’ve selected real and hypothetical examples of product-based ecommerce businesses to demonstrate how you can write your own business plan.

Below, we have real and hypothetical examples of each of these sections to show you how business plans fit together.

Your executive summary is the page that provides a high-level overview of the rest of your business plan. The easiest thing to do is save this section for last.

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In our business plan format for Paw Print Post, the executive summary consists of four paragraphs and takes up only half a page:

You can change your company description elsewhere, such as on your About page, social media profile page, or other features that require a full description of your business.

The ORRIS soap brand has a logo on its about page that can easily be reused for the company description section of your business plan.

You can also dive deeper into your company overview and include the following sections, like we did for Paw Print Post:

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Your mission statement may also appear here. Passionfruit shares its mission statement on its company website and also does a good job of its sample business plan.

Market analysis includes research on supply and demand, target market, industry trends and competitive landscape. You can do a SWOT analysis and incorporate it into your business plan. Here is an example of a SWOT analysis we did for an online custom t-shirt business:

You will also want to conduct a competition analysis as part of the market research component of your business plan. This tells you who your competitors are and gives you ideas on how to differentiate your brand. Your competitive analysis might look something like this:

This section of your business plan describes your offering – what products and services will you sell to your customers? Here’s what we wrote for Paw Print Post:

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It’s always a good idea to make a marketing plan before starting your business. Your marketing plan outlines how you will spread the word about your business, and it is an important part of your business plan.

For Paw Print Post, we focused on the four P’s: Price, Product, Promotion and Place. However, you can take a different approach to your marketing plan. Maybe you can build on an existing marketing strategy, or maybe split it through different marketing channels. Regardless of your strategy, your marketing plan should explain how you will promote your business and your offerings to potential customers. It’s fine to level up here.

A financial plan provides an analysis of sales, revenue, earnings, expenses and other relevant financial metrics related to financing and profitability of your business.

You can use this financial plan template to create income statements, balance sheets, and cash flow statements.

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A one page business plan is meant to be high level and easy to understand at a glance. You want to include all sections, but make sure it’s short and concise:

A startup business plan is for a new business. Typically, these plans are prepared and distributed for external funding. That way, there’s more focus on finances, as well as other areas that determine the viability of your business idea – market research, for example.

Your internal business plan is meant to keep your team on the same page and aligned with the same goals.

A strategic business or growth plan is the bigger, long-term picture of your business. As a result, forecasts are more forward-looking and growth and revenue targets may be higher. Basically, you want to take all of the components that you use in a regular business plan and build on each of them.

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Your business feasibility plan is a type of pre-business plan—many refer to it as a feasibility study. This plan essentially sets the stage and confirms that it’s worth the effort to create a complete business plan for your idea. Therefore, more focus on research.

Creating a business plan serves as a roadmap that you can use for your ecommerce business as you get started and as you achieve each of your growth goals. Business plans create accountability for entrepreneurs and synergy across teams, regardless of your business model.

Start your eCommerce business and set your business up for success with a purposeful business plan—and with top business plan examples to guide your way.

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Try 3 days free, no credit card required. By entering your email, you agree to receive marketing emails from us. Business management courses cover a wide range of topics for students. You’ll learn about the key tenants in building and sustaining your brand from the ground up. The business plan is the first step in the process where you introduce your brand to potential investors.

Today every business plan follows a certain structure and has several elements. A quick Google search will give you ready-made business plan layouts and examples to choose from. Read on to learn more about formatting a business plan for your next assignment.

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The structure of a business plan varies depending on the segment and scalability of your brand. Students need to learn how to innovate and present their ideas in attractive ways. And for that you need to study the market and customer base.

Here is a list of common business plan layouts that you will receive for a college project. This layout is general and can be customized.

Traditional business plans for business owners to use handwritten reports, research studies, and more. These reports follow a conventional paper structure.

Starting with an overview, a list of opportunities, risks and budget. I recommend that students begin this plan with a brief summary of their target market. Talk about your brand, products/services offered, and key advertising strategies.

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A standard business plan is very similar to a traditional plan. The only difference between the two is the medium used to present the plot. While traditional designs are on paper, standard designs can be created digitally.

There are several business plan templates available on the Internet, suitable for Microsoft Word, Excel or Adobe Reader. Students can download any design they want, add their own content, and create a detailed business plan.

A lean business plan is a compact, low-cost version of a standard business plan. Here some parts of the plan are deliberately omitted. This is done to maintain the confidentiality of the map and safe from theft.

Lean plans are also great for briefly summarizing your business key points. You can send it to some customers to refer to the company for more details. Begin the program with a brief introduction and then provide an outline of your brand, its current status and potential growth rate.

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A one page business plan is short, concise and to the point. Here students have to fit all intermediate plan elements on one sheet. This means you shouldn’t be ambitious about your brand or market space for too long.

Identify key areas requiring work, list resources, investments, risks, growth potential. You can also divide pages into separate sections and subsections. It is also a good idea to present this information in tabular form.

An annual business plan, as the name suggests, is one year. In this plan, students must outline a brand’s marketing strategy for a specific financial year. Make sure you clearly state the company’s course and annual goals on the cover page.

All plans must be limited to a certain year. You could devote one section to setting the market backdrop and another to talking about future prospects. But advertising campaigns and advertising solutions must be relevant to the year.

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Startups require a completely different approach than established companies. Students must understand the nuances between the two and adapt a business plan accordingly. Keep the plan small, doable and easy to implement

Plus, with a startup, you have the flexibility to introduce new technologies and resources more easily. Students can include surveys, customer studies, charts, and graphs to make these changes.

Running programs is more action oriented than the other programs on the list. Students must be stressed

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Free Business Plan Examples To Help Write Your Plan