Seo Optimization For Small Business – Small Business SEO: A Beginner’s Guide to Getting Started in 10 Quick Steps by Erika Varagouli July 23, 2020 14 min read
The number of small businesses is increasing. There are currently 30.2 million small businesses in the US alone, representing 99.9% of all businesses in the country.
Seo Optimization For Small Business
As a small business owner, it can sometimes be difficult to understand why your closest competitor is ranking higher than you on Google. You know you’re selling a high-quality product (or service) at a great price, but every time you search, you see that someone else’s site is doing better than yours.
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And it’s confusing for a simple reason: They claim to create a business you can achieve.
You’ve probably heard that you have to invest thousands of dollars every month in a professional or marketing agency to see where your website ranks in searches for your business name. This is fiction and couldn’t be further from the truth.
Although SEO, especially for larger websites, can be technically very complex, small businesses often compete with other similar businesses.
In most cases, the goal of small business SEO is to increase visibility and awareness in a relatively small area. This will drive website visits, sales or inquiries, as well as a high level of traffic in the store or showroom. If you’re willing to invest a little time, you can make a real profit with your business’ online presence.
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In this guide, we’ll walk you through how to get started with small business SEO, looking specifically at:
First, let’s take a look at why SEO is so important for small businesses. Traditionally, small businesses advertised in newspapers, radio or television.
Consumers look for product and service providers differently than they did five or ten years ago. When consumers need something, they pull out their smartphone, open Google, and search. From restaurants to electricians, accountants to lawyers to various other businesses and services. Within seconds, it’s possible to find options that a person can consider buying or inquire about.
This means that as a small business, you need to make sure that your website is visible when someone searches on Google. And here is your choice of SEO or PPC (paid advertising).
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Simply put, as a small business, you can’t ignore SEO because it’s a proven way to get new business and make money.
It’s easy to sit there and be frustrated because another company is ranked higher than yours. There are several reasons why many small businesses do not rank high on Google.
The main reason small businesses struggle to appear in search results is a lack of specialized knowledge and resources.
There is no denying the fact that small business owners and those who work for them have to do many things and perform many different tasks in their daily work. This means that many small businesses often don’t have dedicated marketing tools or lack the skills needed to successfully rank on Google.
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Another big problem small businesses face is that their marketing budgets are often small, even compared to their income.
If you don’t have the financial resources to hire a full-time inbound marketing team, a professional, or an SEO management agency, you’ll have a hard time ranking in local directories and search results.
Another big problem that small businesses face and the reason why their SEO is often neglected is time. Even if a business owner knows they can do something on their own to get their website ranked higher in Google, lack of time often gets in the way.
When it’s time for a good small business SEO strategy, there are many tools available to help you increase your website’s visibility.
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If you’re going to be working on SEO for your business, there are many ways to help your website with careful planning, optimization, and the use of a local SEO service. Here are 10 small business SEO tips that focus solely on things you can do to get started.
Note: Although these tips work for other types of businesses, they are primarily intended for smaller sites to promote your business or service.
Without the right tools, it will be difficult to get the information you need to monitor progress and make informed decisions to increase your website’s visibility. The two main tools you need are available for free: Google Search Console and Google Analytics. It’s possible that both profiles are already set up for your site, but if not, you’ll need to familiarize yourself with the tool.
Google Analytics helps you track and report on website traffic and conversions, see growth, and understand how your audience is using your website.
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Google Search Console shows how your website appears in Google search results. You can also correct errors, submit your site for indexing, and view other information.
Go ahead and organize your business before you do anything else, because the information you can get from this tool will be important in other tasks. Here you can learn how to get started with Google Analytics and how to install Google Search Console on your website.
It’s important to know how potential customers search for businesses like yours so you can optimize your website. Finding the search terms that people use is known as keyword research. The first thing you should do here is open a notebook and write down a list of terms you expect people to search for when trying to find a business that sells or offers what you do.
No right or wrong words can be included here. Keep going until you fight. You can then use the Keyword Checker tool to help you find keywords to optimize your website for. Start by entering the words and phrases you just typed into the tool and click analyze:
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When you enter the keywords you’ve created, you’ll be presented with statistics including the number of monthly searches (volume) and keyword difficulty (KD%).
You can add keywords to the list to start building your keyword strategy. While this is a great way to see how many people are searching (and how competitive) your keywords are, you can’t remember everything.
This is where the Keyword Magic Tool can help. Enter one of the selected keywords and press “search”.
You will then find a list of keyword suggestions related to the main search term you entered.
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Go ahead and add keywords to your keyword list to use to shape your website’s layout, content, and SEO tags right away.
It may sound simple, but one of the best things you can do when working on website SEO is to spend time analyzing your competitors. SERP after finding the keywords you need to optimize your website. Take the time to write a list of companies that you think are your competition. No turning to Google for now.
Your SERP competitors are not necessarily your foreign competitors. You can include these, but there are more. Simply put, you need to know who (and what) you’re fighting for so you can adjust your approach accordingly.
Let’s say you want to find information for “divorce lawyers in Brooklyn”. If we look at the SERP (Search Engine Results Page) for this search term, we see:
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Maybe not what you expected, right? We assume you were expecting a list of attorneys. Gone are the days of companies with exclusive ads on Google. After all, they strive to provide the best results for users, which does not always mean ten links to different companies.
Understanding who you’re competing against can help you know where to focus your efforts. It is important to analyze the SERPs for your keywords to understand what is already ranking and how you should structure your website and its pages.
When you’re doing your own searches, you’ll want to know if the company’s home page or its internal pages are ranking highly. From the SERP results we just looked at, we can see that the majority of lawyer homepages rank on their own. There are results showing one of their internal page rankings.
You should also read the profile pages of companies like yours and start building a picture of the topics they cover. For help figuring out what keywords your competitors are ranking for in the SERPs, check out our Organic Research tool. You’ll be able to see where your competitors are and how you can strategize to start ranking higher for your keywords.
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Once you’ve determined the keywords you want to rank for, you need to design the right structure for your website and how to optimize it. This means a combination of page layouts that you need to create (or already have) to rank.
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