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This article was written by Alex Sixt, a construction expert based at NEXT. If you want to take the next step in your business, we encourage you to take a look at the NEWS supported by the Conference.
Social Media Hacks For Small Business
Social. social media The two words make you jump for joy or curl up in your pajamas on the many features of these platforms. Any of these reactions could be why you’re here: either you love everything about social media, or the thought of it makes you sweaty. .
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Like it or not, it’s here to stay, and in these times of social distraction, social media is more important than ever to the success of your business. Taking on the task of managing your social media accounts can be both a fun and frustrating process, especially if you work from home like many around the world. Fear not, I’m here to tell you that you’ve got it and give you some pro advice.
The good news is that you don’t have to be famous or a household name—even if you’re not a Kardashian, you can still build a great following and get attention for your posts. There are many hacks that can up your social media game and grow your business following, especially when connecting with your virtual community is important. Many platforms recognize the challenges small businesses are facing during the COVID-19 crisis and have developed strategies to help these users expand their social media presence.
These strategies can be great additions to your toolbox, but there are many other ways to reach new audiences that don’t involve an expert understanding of algorithms or investing your precious time. I’ve collected some of my favorite and essential hacks to help you build your business’s social media presence from the comfort of your own home.
You may have heard the old adage “it’s all about the content”. If true, scheduling software can be considered as a joke that makes life in the kingdom more fun and a little easier. If you’re like me, you don’t want to be stuck on your phone or manually posting content every hour, lunchtime, or midnight.
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The best solution: social media management tools. There are various applications that allow their users to organize content and free up your time, saving you hours of manual work. Depending on your specific needs, there may be a program or tool that is best for your type of management, and many offer multiple tools, such as analytics, that allow you to monitor your social media through a dashboard.
Hate them or love them, hashtags can be a great way to reach new audiences on social media. It’s easy to get away with them and add the most value to each post, but don’t get carried away by thinking too big. Using popular hashtags like #love or #summer can get you more related posts, but there’s another type of hashtag to consider when targeting an audience interested in your industry: niche hashtags.
For example, wedding businesses in San Diego, California should consider using #sandiegowedding in addition to commonly used hashtags such as #wedding to reach a larger local audience.
But hashtags don’t have to be limited to your posts; Add them to your profile bio. Instagram recently added the ability to add clickable hashtags to your bio, making your page stand out and allowing followers to access branded content on social media.
Social Media Tips To Increase Engagement
Online blogs and articles are a great way to build your online business community and attract followers. So, if you haven’t thought about getting started, do it now! Whether you started with my advice or you already have one running, that’s great, but don’t stop at just putting your content on your own site.
To increase traffic to your website, post on your social media accounts. Try to schedule a few moments about your blog and add links that can be clicked if possible (Facebook and Twitter have this feature, Instagram needs a little more functionality to provide links to users). This will help your users find your posts more easily and increase your blog views – win-win!
Influencer marketing is a hot topic. This is a form of social media advertising that includes product placement and advertising from social media users who have a large following in a certain industry (influence).
Although this sounds scary, don’t worry; You don’t need the publicity of Kylie Jenner (with her $1.2 million for post price tag) to promote your product. Think small, a la micro-influencer. These are influencers who have between 2,000 and 50,000 social media followers and focus on a specific topic or niche market.
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Partnering with influencers allows small businesses to use influencer marketing without the expensive work and hard work of promoting your product through influencers. Try searching for hashtags related to your brand (remember hack #2?) and find popular social media users who are interested in your industry.
Once you’ve identified a few potential customers, reach out to them to find out if they’re interested in working with your brand – some will work for money, some will trade, others may receive products in exchange for posts. Find even one person who is interested in your product or brand, and soon you will be reaping the benefits of influencer marketing.
To post or not to post is the question on everyone’s mind when deciding whether to post or not to ‘post’ on our 12pm social media wisdom. Unless you are a celebrity with millions of followers worldwide, it is best to wait until you find the best time to post to your audience. Each platform gives a general time they recommend for most users to scroll, but be careful when following these guidelines, they are very broad and no two audiences have the same behavior.
To determine the best time to post to your target audience, start with a good idea of the times when you might get traffic, such as morning and afternoon commutes or lunch breaks. Pay attention to peak traffic times and adjust your plans accordingly. Add this to your plan as you plan the strategy you learned in Hack #1. However, this is not a one-time fix; Holidays and important events, such as the COVID-19 crisis, can change your follower structure. Be aware of these changes as they develop and adjust your social media strategy accordingly.
Examples Of Social Media Business Ideas
On topic: There is a best time to post on social media, and you can decide when it will be
Zero metrics, by definition, are the number of likes and followers you get on social media. It’s easy to buy into the idea that this is a good measure of your content’s success, but in reality, engagement should come first. Hundreds of likes on social media can show that your posts are effective, but engagement like comments and discussions will show that your audience is truly interested in your business’s services or products. you and the information you share.
Many social media platforms offer free analytics tools that can provide insight into the types of content that generate the most engagement on your page. Facebook, Twitter and Instagram offer free research tools to help you learn what your audience is really responding to. Just like when you schedule your posts, use your content to test and change the posts that are most interesting to your readers.
It’s time to add Instagram and Facebook Stories to your toolbox. Instead of posting a banner, Stories allows users to post photos or videos that appear on your feed and disappear within 24 hours. They are gold for interacting with your followers, gathering feedback, and promoting your business on social media in new and exciting ways. Best of all, it’s free.
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Try to post your articles a few times a week and add content that might interest your viewers, such as quizzes, polls, or other stickers. But be careful about overloading – users will rarely type multiple articles from the same brand or account. Instead, try to keep about 10 articles to share your content to engage your audience.
Need some inspiration? Colourpop Cosmetics is a great social media account to check out that brings the Instagram Stories game to life. They are a great example of publishing great stories that give them feedback on products and content that their audience wants to see.
In response to the difficulties caused by the COVID-19 crisis for many small businesses, Instagram has created a poster to add.
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