Whether you’re trying to make your first sale or you’ve been in business for a while, it’s always a good idea to find other ways to market your business on social media.

Creating a social media marketing plan helps align, coordinate and focus an organization’s marketing and communications team. Also, ensuring that everyone is working towards the same goals and that resources are used efficiently.

Next, identify your target audience’s favorite social media platforms. Once you know where each platform is, you can post content accordingly. If you know your audience uses TikTok, a short video strategy is essential to your social media success.

Take a look at your competitors and see which channels they are succeeding on. Find out which format works best for them and what they’re missing from their social media strategy (which you can fill in!).

How To Promote Your Business On Social Media

It’s easier to create content that fits your audience when you know who they are. The more you understand the needs and wants of your audience, the more likely you are to convert them into clients or customers.

To find your audience on social media, take a look at your current buyers and understand who they are. Some questions you may want answered:

Now that you understand your audience, it’s time to choose your channel. Here are some that are popular for ecommerce merchants.

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Instagram’s visual focus is perfect for promoting products. A quarter of Instagram users use the app every day. Any brand can share their products on this network.

There are many ways to use Instagram to promote your shop. You can share great pictures of your products, share stop-motion videos of one of your products in action, hold a contest, or contact influential Instagram accounts and ask them to share your products.

Facebook is a social networking website where people can post updates, photos and messages. You can create a Facebook page and share image and video content with fans. Facebook allows you to create ads, live broadcasts and short videos to promote your business to followers.

TikTok users are highly engaged, spending an average of 52 minutes a day on the app. They are also more receptive to marketing messages, with nearly half of users saying they have made a purchase after viewing a product on TikTok. This makes TikTok an ideal platform for businesses looking to generate sales and drive conversions.

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TikTok is all about creative and engaging content, so if you don’t have the time or resources to create that kind of content, TikTok might not be the right platform for you.

You also need to think long term when planning your TikTok strategy. TikTok is not a platform where you can post a few videos and hope for the best. You must produce content frequently and engage with your audience on a regular basis.

If you want to buy or sell products online then Pinterest is the place to be. 83 percent of weekly Pinterest users make purchases based on what they see from brands on the platform. It’s no wonder that many people use Pinterest to create wish lists. This makes a great place to promote a product—especially one that is well-designed and well-photographed.

Better yet, the pins stick longer. It’s not uncommon to see Pins months after they were posted. Optimize your Pins by posting when the most people are online, using the right keywords, and using eye-catching images. You can also run contests to increase your reach.

Ways To Use Social Media To Promote Your Small Business

LinkedIn is a great way to connect with other professionals and potential clients. By creating a company page and sharing relevant content, you can reach a wider audience who are interested in your product or service. It also helps to connect with influencers in your industry.

YouTube has become one of the world’s largest search engines for finding fresh content. What’s more, YouTube videos can be ranked even in traditional search engines like Google. It offers great opportunities for transportation.

You don’t need to make viral videos to get results on YouTube. You can still promote your product with interesting or useful videos. Many social media users are already searching for your product or brand on YouTube. By creating a branded channel with your own videos, you control the narrative.

Snapchat is a popular messaging application that allows people to send and receive photos and videos. These pictures and videos are called “Snaps”. Snapchat also allows people to add text and images to their photos.

Day Social Media Plan [template]

You can use Snapchat to market your business by creating shots promoting your products. Many retailers use Snapchat to give customers perspective on their brand. For example, you can create a Snap that shows customers how your product is made.

An organization or company creates a branded hashtag to promote its product or brand. It’s a great way to build awareness, generate buzz, or connect with customers. You can use branded hashtags on platforms like TikTok, Twitter, Instagram and Facebook.

Branded hashtags help create a sense of community and connection between subscribers and followers. They can easily connect with each other and share their experiences in a series of hashtags.

See how retailer Fashion Nova is using the hashtag #NovaBabe to build a community around their brand. These women regularly share their Instagram content with branded hashtags, making it a feed with over 1.7 million posts. All of this user-generated content is free and promotes Fashion Nova at no cost.

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Shoppers can browse different looks and see real people wearing the brand’s clothing and visit a Fashion Nova store to purchase.

Cross-promotion is a marketing technique that you use to promote your brand across various social media channels. This helps you reach a larger audience using fewer resources. For example, you can record a video on TikTok, publish it there, and then repost the same video on Instagram and Twitter.

While not many businesses use Reddit ads, they can be very effective. In fact, sometimes the ad networks that are used less frequently are the most profitable, because their costs are lower and there is a greater chance of standing out.

Try advertising on Reddit to promote your product. You can create sponsored posts on subreddits related to your business. Use it to talk about your products and offer discounts. The key is to make sure it blends in with the other posts on the subreddit.

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Facebook Ads are a form of social media advertising that allows you to promote your business on Facebook and Instagram. You can target these ads to specific groups of people based on interests, demographics and behavior.

You can run ads for many reasons such as growing your email list, building brand awareness, or building hype for a new product launch like the Pura Vida ad below.

When creating an ad, remember to be authentic. Show real people using your products, test different ad types, and identify the metrics that matter most to your business. You want to make sure that all elements of your ad are connected to your main advertising objective.

You can take your social media marketing one step further by adding your Facebook and Instagram shops to your profile. This option makes it easier for people who find your products on Facebook and Instagram to buy them.

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If you have a shop, add Facebook as a sales channel. You can create your own shop on your profile where fans can learn about your products, see pictures and click the buy button to buy.

Shoppable posts are Instagram posts that include a product catalog and a Shop Now button. Retailers can use shopper posts to showcase their products and make it easier for customers to buy.

For example, a retailer could post a picture of a model from their collection wearing a new outfit and include a product tag. Shoppers can click on a tag to be taken directly to the product page, where they can learn more about and buy the product.

Many businesses are already promoting themselves with live streaming tools. Even if you’re no longer an early adopter, some companies do better with short, to the point videos than tweeting or posting Facebook updates.

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There are many ways you can use live streaming to promote a product. Specifically, you can use Facebook Live, Instagram Live or TikTok LIVE to demonstrate your products, answer questions via Q&A, and even show customers what you do.

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