University Of Maryland Marketing Analytics

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University Of Maryland Marketing Analytics

University Of Maryland Marketing Analytics

The University of Maryland Robert H. Smith School of Business’s Master of Science in Marketing Analytics provides students with the skills necessary to establish themselves as leaders in marketing analytics by analyzing big data and applying sophisticated methods to solve marketing problems. . The comprehensive skill set taught in the program includes analytical tools and programming languages ​​such as R, Python, SAS, and Tableau, as well as predictive modeling, consumer analytics, customer segmentation, and micro-targeting methods and techniques. The Smith School’s partnerships with companies such as Amazon, IBM, Deloitte and Merkle provide students with hands-on experience. This program provides an excellent experience for students, especially those considering careers in consulting, forecasting, data science analytics, and other digital specialties.

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Students can complete their studies in one or two years outside Washington, DC.

Our partner sites: Quants for Poets & Execs | Poets and Quants for Students | Rising Scales | We are excited to have GeniusPushkar Raj join UMD’s Labovitz School of Business and Economics (LSBE) as Director of Marketing and Lecturer in Marketing Analytics, bringing with him a decade of corporate experience in customer insights and analytics.

Most recently, Pushkar spent two years as Senior Manager of Customer Research and Analytics at Walmart, leveraging data-driven strategies and customer insights to drive Omni-Channel business growth.

“As director of the LSBE Marketing Analytics program, I will have the opportunity to mentor and teach students, collaborate with industry partners, and shape the future of the program,” said Raj. “It’s a difficult but very important task and I’m very excited.”

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Raj holds an MBA in Marketing Research from the AC Nielsen Center at the University of Wisconsin – Madison. While completing his MBA, Pushkar led student consulting projects for Orbitz and General Mills and completed a new product development consulting project with American Family Insurance. Prior to coming to the US, he held various insight and analytical roles, including Senior Analyst at Dunnhumby, Banking Analyst at HSBC and Consultant at Deloitte – all based in India.

In addition, Raj’s wife, Dr. Devalina Das, has joined the Department of Anthropology, Criminology and Sociology at UMD’s College of Liberal Arts as an Associate Professor.

Raj succeeds Sarah Pitterl, who has served as Program Director since 2011. With nearly 20 years of industry experience in various positions in the US and abroad and a background in LSBE, Pitterl brings 20 years of applied analytics industry experience to US industry. . According to the Bureau of Labor Statistics, the number of jobs for computer and information scientists is expected to grow by 19 percent over the next decade. Computer and information scientists find innovative ways to use technology to investigate and solve complex business problems, often using data. In 2018, the average salary for this type of position was $118,370 per year. The University of Maryland College Park offers several degrees in business analytics, data science, and computer science that prepare students for careers in these fields.

University Of Maryland Marketing Analytics

University of Maryland College Park offers a second degree in business analytics that helps you understand how skills, technologies, and applications can inform business practices. The secondary part includes technology with statistical and numerical modeling to aid in data-driven techniques. Required courses include introduction to database systems, business information modeling, data analytics, business process simulation, digital marketing, and machine learning.

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The professional education of the Master in Information Sciences is designed for students with a multidisciplinary focus. The program provides an understanding of data science through machine learning, data analytics, data management, and more. Students will gain an understanding of fundamental computing principles, including data entry, manipulation, cleansing, and the 4Vs of data science. I can apply data science principles to analyze problems in specific areas. Courses required for the program include:

In 1856, the Maryland State Legislature authorized the Maryland Agricultural College, and in 1858, 428 acres at Riverside Plantation were selected as the site for the new school. The plantation owner was Charles Benedict Calvert, son of George Calvert. The school paid $20,000 for the plantation and the school officially opened in 1859. Four of the 34 students were sons of Charles Calvert.

In 1862, the Maryland State Legislature agreed to accept a land grant for the Maryland Agricultural College to establish a land grant university. The school was to offer training in agriculture and mechanical engineering as well as education. Military training was also a requirement of the Morrill Act.

After the war, due to financial difficulties, the school operated as a preparatory school for two years. The school reopened in 1867 when the legislature appropriated half of the school and appropriated the funds. Before Augustine J. Smith became president in 1883, the school was still struggling financially. His efforts encouraged farmers, students and state legislatures to send their children to school. Although unsuccessful, the legislature began using the school for government functions such as disease control on local farms, Maryland Weather Bureau monitoring, forage inspections, and completing geological surveys. A federally funded agricultural experiment station led to the creation of the university farm along with the Rossborough Inn to create the station.

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The State of Maryland took full control of the school in 1916. That year, women were admitted and the school’s name was changed to Maryland State Agricultural College. Four years later, the University of Maryland was created by merging the College Park and Baltimore campuses.

Today, the University of Maryland College Park is a popular research university with more than 37,000 students. It is ranked 21st among public universities by US News & World Report and 14th by Forbes magazine. The Institute of Higher Education, which compiles the ranking of leading universities based on research, ranked Maryland 38th in the world.

The University of Maryland is accredited by the Middle States Commission on Higher Education. Accreditation is a review process in which a university is periodically inspected to confirm that students continue to receive the highest level of education based on criteria established by the Commission. If the Committee identifies areas requiring improvement during the review process, the School agrees to address those areas as soon as possible. In addition to university accreditation, special programs at the college are accredited by the following organizations:

University Of Maryland Marketing Analytics

To apply for the Business Analytics Minor, applicants must have a score of 45 or higher and may apply only in the spring. They must complete a small online application and submit a letter of recommendation.

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To apply for a master’s degree in information science, applicants must have a bachelor’s degree or higher from an accredited college or university. One semester must be Statistics and Calculus I. Must have academic or professional experience equivalent to basic programming courses. Official transcripts from all colleges and universities attended must be submitted with a current resume. A statement outlining the candidate’s goals and expectations for the program must also be submitted.

Tuition for the Master of Professional Studies in Information Science is $707.35 per credit hour for Maryland residents and $1,180.34 per credit hour for nonresidents.

Students may receive financial aid in the form of scholarships, bursaries, and work-study programs. Graduate students may receive support in the form of scholarships, bursaries, assistantships, or fellowships. All students may be offered loans as part of their financial aid package. To receive any aid, students must complete the Free Application for Federal Student Aid (FAFSA).

Maryland College Park is a top school in the University of Maryland system and one of the top research institutions in the world. Recently, data has been called the gold of the digital age. Businesses are collecting ever-increasing amounts of data about customers and customer behavior, and technology, including social media, is fundamentally changing the way businesses communicate and interact with their customers. The rush to mine this valuable resource has created a demand for Masters in Marketing Analytics in the US. Masters in Marketing Analytics in USA

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