Women’s Business Center Of Charlotte – “When we ask for help, we often find ourselves in a difficult situation. I tell clients: It’s not good to know everything. But tell someone! Ask for help – and it’s not too late. I do this very I say: be satisfied negative.” -Natalie Williams
As the Executive Director of the Women’s Business Center of Charlotte (WBCC), she helps women decide if they want to start a business and how to grow an existing business. And he did almost everything without taking any money.
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WBCC is part of the Institute, which offers over 80 workshops designed to support women entrepreneurs. Established in 1986, the institute engages minorities, women, the disabled, rural residents and other groups to help them integrate into the world of work.
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Want to learn how to build a brand? Williams and the WBCC have you covered. Need to understand Six Sigma? You can do it here. You can learn what “market share” is and why it’s important, and learn how to develop a business plan. They offer a curriculum to help business owners take a product from concept through prototype testing.
In fact, eleven women recently graduated from the Run, Start, Grow 2 Market program. Both their products are patent pending.
WBCC clients can spend a few hours on a one-on-one training course or sign up for up to 12 months of one-on-one training.
The speakers leading these seminars or serving on panels are true experts. For example, North Carolina Secretary of State Elaine Marshall participated in panels at the Women’s Heart Conference sponsored by the WBCC, and her office participated in the WBCC’s How to Start a Business sessions several times a month.
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The WBCC also provides networking opportunities, so you can meet your peers – and maybe land your first client. William can help with the process of receiving payment. (It is a part of the Goddess.)
It is not only new entrepreneurs coming to WBCC. Some clients have been in business for 15 years and urgently need help expanding offerings, opening other locations, or integrating an e-commerce platform. “The company may be worth $3 million, but they need help with organization,” Williams said.
WBCC clients operate in companies in nearly every sector—from retail to non-profit to food service. Williams occasionally has a male partner, but 95% of her clients are women. 80% of them are women of color.
Ask him about any success story and he will tell you that his name is huge. A client who had always dreamed of opening a Pilates studio opened a location in Noida. Forest started a mental health counseling service serving families, youth and individuals.
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Williams loves working with women because women face some challenges in business that men typically do not. According to him mistrust is the biggest factor.
“I tell them: ‘As a woman, you’re used to saving money every day,'” she said. “You probably don’t think about what you’re doing
, But. This is how we live. We need to know what is coming, what is going, what are we carrying from one month to the next. ,
“A lot of my work is about emotion,” Williams continued. “I show them: I’ve got their back.”
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A serious danger facing women entrepreneurs: “When we ask for help, we often find ourselves in a difficult situation. I tell clients:” It’s good not to know everything. But tell someone! Get help—and it’s not too late. ,
Another way WBCC doesn’t know how to help customers. “Women know they can share their feelings with us,” Williams said. No matter how big, bold or crazy the idea, WBCC is a safe place to share and ask for ideas and honest advice.
Customers find their way to WBCC in a variety of ways. Some are sent by business partners. (Prospera, a nonprofit that provides free bilingual assistance to Hispanic entrepreneurs, is one of them.) Information about the WBCC is available from the Small Business Administration (SBA) at UNC Charlotte, the CPCC, and the SBTDC.
No matter how they arrive, they get the help they need, eagerly provided by Natalie and her team at WBCC.
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Williams said the pandemic has forced the WBCC to do “hard reverse”. In-person training should be completely replaced online.
WBCC has started offering classes on management of COVID-19. “Forward Focus Future/Virtual Girl Talk” is held every Tuesday at 6:00 pm. Williams hosts a forum where women share their stories and discuss turnaround strategies and how to turn a business around during a crisis.
When the COVID lockdown happened for the first time, the information from the government reached the people quickly. It is often difficult to understand and use.
“People see us as a resource,” Williams said. They know they can count on the WBCC to translate in a national and understandable language.
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Aspiring entrepreneurs looking to start a new business? Even now? Yes, said Williams. “Even in the midst of COVID, people still want to start and run their own businesses.”
But there are many reasons to own a business. One of the WBCC courses is a practical course.
“It’s scary to put a flat fee on something that isn’t accurate,” Williams said. “You have to prepare before you even jump on board that ship. Some women decide to put their careers on the backburner to take this course. That’s a good thing to understand – before you jump in.”
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Natalie Williams has learned firsthand that when you put in a plan with the right resources and, most importantly, know how to play the game, Charlotte has many small businesses to offer. As executive director of the Charlotte Women’s Business Association, Williams said it’s important for traders to understand the market landscape so they know how to develop a plan that fits the overall picture.
She pointed to data to paint an interesting picture for black women’s businesses. For example, although Black women-owned businesses are starting businesses at a faster rate than others, Black women-owned businesses do not hire more workers or grow profits than other small groups.
As a Black woman myself, I want to know more. Below are some highlights from our conversation, including her thoughts on the missing strategy holding back Black women entrepreneurs from long-term success.
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I’m from New Jersey. I am a mother of three children and I have been married for 32 years. I have been the Executive Director of the Charlotte Women’s Business Center for the past three years since its inception.
We started in June 2016 when our Durham-based host organization responded to and won an RFP issued by the [Small Business Administration] to build a Women’s Small Business Center in Charlotte. Basically, I serve a 12 county area from Anson County to Alexander County, Mecklenburg and everything in between.
We like to think of ourselves as complements. For example, there are services offered by [Central Piedmont Community College] that we do not provide. We’ll use them as a reference. Our team addresses many of these gaps through their annual memberships, which can last anywhere from 16 hours to 12 months and are offered to small businesses at minimum wage.
Many people joined us, including the City of Charlotte, the Small Business Network, colleges and organizations like SCORE and Charlotte Business Resources.
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Now this statistic will shock you: There are 12.9 million women entrepreneurs in the United States [of whom] 10.7 million (88%) earn less than $100,000 a year.
American Express has released its 2019 Women-Owned Businesses Report. That tells us that only 1.7% of those companies are million dollar companies. That’s where we as Black women come in. We are passionate about filling these gaps. It is one of the themes of the city’s black business community; How to start your own business and earn money.
Participants join Dup and Swat at Camp North End for Women Entrepreneurs of the State at CLT City Hall on June 24, 2019. picture:
Women of Color – Asian-American, African-American, African-American, African-American, and Native Hawaiian. This means that the remaining 50% is owned only by white women. If we can rally around these numbers as Black women, we can make a big impact.
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Numbers don’t lie. When it comes to the types of businesses in Charlotte — and across the country — they tend to be concentrated in a few industries: other services (such as hair and nail salons, pet care), health and social care, and science and technology. Services (such as accounting, bookkeeping and consulting). As a whole, these enterprises are considered
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